Development Writer at Trialogue

Job description

Requirements

• Supporting the omnichannel organization with sophisticated analytics and reporting
• and understanding the impact of our customer development efforts. Ensure channels
• and campaigns are setup correctly for Analytics with the correct metrics and tools.
• Drive the discipline of digital marketing analytics and data driven decision product
• enhancements.
• Responsible for the entire digital analytics lifecycle
• Assist to design the right experiments to making sure we implement all findings and insights into day to day marketing decision making
• Ownership of all analytics projects and programs
• Enable marketing with audience targeting and marketing insights using predictive analytics, process automation and scalable technology
• Take ownership of all datasets for measurement of marketing performance and reporting to crossfunctional partners
• Create key reports and extract insights from analytics tools, data platforms, and internal databases; ensure reports have consistent data quality checks
• Implementation of A/B tests metrics and other experimentation necessary to improve channel efficiency, drive growth, and inform marketing investment decisions
• Collaborate with stakeholders to develop strategy, standards, goals, and critical metrics throughout the entire marketing funnel
• Execute customer behavior and campaign response reporting
• Ensure consistency of implementation of analytics tools and metrics across all customer facing channels
• Ensure a consistent and delightful customer experience across all digital touchpoints of the customer journey
• Drive mobile digital engagement through eCommerce channels based on customer preference through data analytics
• Provides strategic input to customer experience improvements that help drive customer acquisition, customer retention, and conversion
• Creates insights to guide our strategy and product roadmap through understanding customer’s needs and behaviors, competition and emerging technologies