Line Media Senior Manager at MTN

Job description

Join the MTN Group to experience the power of the MTN Brand across a global footprint, celebrating our diverse communities while unlocking your potential. The bold and inspiring leadership team that enables the achieving of performance excellence in the MTN way in everything we do, everywhere they go.

The main purpose of this role is to promote and strengthen the MTN brand through various forms of above the line (ATL) marketing ranging from printed documents, magazines, billboards, television and radio.

The Senior Manager ATL will be accountable to achieve the following to objectives:

• Develop the ATL Media strategy in line with the overarching business goals
• Ensure effective implementation of the strategy at Manco and support the implementation in the OpCos by means of providing direction, structure, frameworks, models, plans and roadmaps
• Ensure the best allocation of funds through the various channels by measuring the success and analysing the return of investment and subscriber growth by the channels
• Measure the impact of ATL on overall marketing efforts to develop and improve planning
• Define the standards for performance across various activities and identify the parameters for measurement of performances
• Negotiate contracts and contract terms with channel partners in order to ensure optimal use of MTN funds
• Negotiate discount structures and rebates with channel partners to add value to MTN’s ATL contracts
• Ensure commitment to MTN contracts with the channel partners in the way that content is developed and the MTN message is delivered throughout the contract period
• Conduct post campaign reviews to determine if fund allocation was effective and reallocate funds as required
• Report on ATL performance and progress across the various channels and partners
• Consistently review competitive analyses to highlight opportunities and gaps for MTN
• Negotiate with channel partners to add value to MTN’s ATL contracts

Role requirements

You must have:

• A Bachelor's Degree in commerce/marketing
• Post graduate/professional qualification such a a Masters degree or MBA preferred

You must have the following experience:

• 7 - 11 years of relevant work experience in a global / multinational business environment (understanding of emerging markets advantageous)
• 3 - 5 years of experience in a supervisory / managerial role
• Experience in leading change / transformation (marketing) at an operational level advantageous
• Experience in continuous improvement through the implementation of best practices
• Experience in master brand and sponsorships