PPC Specialist at Conversion Advantage

Job description

Remuneration: R20000 - R38000 per month negotiable Cost to company

Location: Paarl

Own transport required: Yes

Reference: #PPC

Job description

We are in search of a dynamic PPC Specialist to join our growing team in the heart of the Cape Winelands in Paarl.

At Conversion Advantage (or “CA” as we all lovingly refer to our agency) we live by one simple rule: to evolve brands from plain to premium with an integrated digital marketing approach. As a team member at CA, you are expected to bring your A-game to not only build our culture but also to elevate our clients and their digital footprint. While we are business-driven, we thrive on collaboration – not on egos – and we work smart so we can play hard.

As CA’s PPC Specialist you will be expected to be at the forefront of what’s happening in the world of PPC. Apart from coming up with cutting-edge pay per click solutions for our various clients, you will be expected to assist in the maintenance and monitoring of keyword bids, daily and monthly report backs, and overseeing all PPC campaigns and activities.

Responsibilities

You'll be working for a broad range of international and national clients where your skills will be stretched and you'll be challenged with new projects every day.

Responsibilities include:

• Manage the online planning process and provide recommendations.
• Daily management of paid search plans which could include things like budgets and accounting, execution responsibilities and bid suggestions.
• Build both short and long term PPC strategies for a variety of client accounts.
• Oversee keyword analysis, keyword list building, campaign bid management and optimisation using client preferred tracking tools and ad copy testing.
• Conduct Google Analytics metrics analysis to measure user engagement and campaign performance.
• Work with a diverse range of clients to implement inbound marketing strategies.
• Daily collaboration with team members and clients to achieve cross-channel, integrated marketing solutions.
• Tracking data analysis.
• Create and manage campaign operations designed around client objectives.
• Plan and implement online advertising campaigns, including directly with websites, pay- per-click and search engine programmes, as well as with clients and various partners.
• Manage daily, weekly and monthly reporting.
• Develop paid search strategies to exceed business goals.

Requirements

The ideal candidate for this role is someone who is willing to endure, to take guidance, as well as to offer leadership when it comes to PPC-related activities within the agency.

• Bachelor's degree or equivalent in relevant field.
• Strong, effective communication and interpersonal skills.
• Strong presentation skills.
• Social media savviness.
• Between 3 – 5 years in a similar role.
• Track record of successful PPC campaign management.

Some of the perks our team enjoy include:

• Free parking.
• Drinks on Fridays.
• Getting paid for working overtime.