Digital Manager: Mainstream & Mobile COE at The South African Breweries (SAB)

Job description

The purpose of the role is to design and execute digital breakthrough strategies that deliver brand love & consumer engagement for the Africa zone.

Key responsibilities include (but not limited to:

• Develop Africa’s overall portfolio digital strategy to build enhanced consumer contact & engagement
• Develop digital brand strategies for Regional Brands and local SA brands & support BUs for local brands
• Lead planning, generate content, execute and optimize digital communication for Regional Brands and local SA brands & support BUs for local brands
• Step up digital creativity to improve impact
• Become the digital SMEs & build capability building for connection & brand teams, markets and agencies across Africa
• Monitor external digital trends, define opportunities and track competition
• Own and manage the digital budgets
• Own and manage digital agencies, partner and supplier relations
• Define harmonized ways of working across Africa & ways for continuous improvement