Brand Manager Johnnie Walker at Diageo

Job description

Diageo is a truly global organisation with over 28,000 talented people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength, and our biggest passion. Be it our global giants, local stars or reserve brands we use our vision, creativity and courage to drive the growth of our products worldwide. We invent strong brands for today and for the future; upholding the quality of our products and taking personal accountability for both the history and for the future of our brands

Purpose of Role

Development and delivery of strategic marketing plans (which are consumer centric) which achieve the business objectives as specified in the P4G for JW.

Top Accountabilities

• Contribution to the formulation of annual GAME Plan:
• Situation Review
• Insight generation and brand positioning formulation/applications
• Setting consumer & customer goals for brand plans.
• Working with strategic partners to develop activity plans based on a clear understanding of the estimated impact of both new & existing activities over an 18 month period.
• Measurement & evaluation / A&P effectiveness of all activities –ensure utilisation of consumer insight work and research data where appropriate.
• Monitoring and reporting of monthly sales volume progression and share performance and identification of key issues and opportunities vs competitors.
• Brief and manage 3rd Party Agencies in the timeous delivery of Through the Line Marketing activities.
• Manage allocated conceptualization, development and implementation budget for each activity/sales driver.
• Work in conjunction with Commercial colleagues on 6 Customer specific sales drivers e.g. QDVP3)
• Ensure all activities developed within marketing code and ARA principles and manage internal approval process, including SMART Approve.
• Cycle Brief activity planning. In conjunction with regional team, brief all BTL activity to agencies according to DWBB principles and brand objectives, and ensure seamless handover to region once materials are procured and delivered.
• Strong management of inter-functional relationships, in particular with Commercial teams, Supply chain, Business Support and Global Brand Teams to apply sales feedback effectively to drive target volumes for the brand.
• Assist and or support the Marketing manager on key projects. (When and where needed).

Qualifications

Qualifications & Experience Required

• Appropriate tertiary marketing qualification – degree / diploma.
• Computer literacy: Word, Excel, Power-point, MS Project

Experience

• Minimum 4 years marketing- / Brand- / Trade marketing
• Previously demonstrated success in Brand management across brands and products
• Good experience working with and agencies /influencing strategic partner relationships.
• Strong commercial experience an advantage
• Budgetary control & cost control management
• Research interpretation, tools & usage
• Advertising agency procedures
• Competitive analysis
• Consumer insight and understanding
• Influencing skills, with a level of comfort in working across levels and functions within the organization.
• Team player
• Promotional measurement and evaluation
• Strong project and event management
• Basic knowledge of internal and external influences and stakeholders in the liquor industry
• Excellent communication and presentation skills
• Strong Experiential Marketing a Bonus

As part of our journey to being the most trusted and respected organisation, we are committed to being an inclusive organisation by advancing the equity and diversity agenda. We therefore encourage South African equity candidates to apply.