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In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 500 offices and 20,000 staff across 169 cities. Ogilvy South Africa’s origins lie with a small hot shop in Cape Town, founded by B...
Role
An account executive should be a capable communications and public relations professional able to handle a broad variety of tasks with increasing independence and sound judgment.
Concept
An account executive has the ability and experience to play a primary implementation role in client work. They must have basic public relations, writing, media, influencer, social media, organisational, research and production skills, and be able to handle direct client contact.
Account management
An account executive meets all responsibilities and expectations of an assistant account executive and:
Professional skills
Financial/administrative
Business development
Initiative and general management
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