Acquisition Marketing Manager at Salt South Africa

Acquisition strategy:

• Develop a test plan for acquisitions to optimize the strategy around maximising names in the appropriate credit risk distribution and reducing adspend cost. Ensure that the acquisition marketing cost at a channel, or campaign level, does not exceed the maximum permitted amount.
• Work with merchandise to identify merchandise assets that can be used to maximise return on acquisition campaigns (response and conversion).
• Manage the acquisition marketing channel leads to ensure that they are achieving their objectives in line with the overall acquisition marketing strategy.
• Work closely with Data Science and CICA to identify data-driven profitable acquisition strategies.
• Work closely with operations to drive acquisition across sales channels and provide necessary marketing support in order to achieve sufficient cost per name

Targets

• Achieve overall acquisition targets within constraints of legislation
• Manage the flow of names into the list on a 24 month time horizon
• Align the merchandise strategy, credit strategy with the business strategy for all relevant acquisition campaigns

Acquisition campaigns

• Strategically plan the flow of acquisition activities based on the list growth requirements and effectively plan for any imminent changes to legislation
• Plan and agree on an optimal offer strategy for a rolling 12 months with merchandise and credit risk based on the ‘ from the preceding 12 months
• Ensure that the’ business plan variables are credible from a forecast perspective and adjusted timeously as more actual materialise in the current financial year
• Manage the spend in line with the quality of leads through to profitability to infer the correct investment strategies.
• Ensure that costs are optimized across acquisitions activities and meet the efficiency targets for next year
• Develop and document the test plan for the next 12 months acquisition activities

Manage the adspend budget and efficiency

• Ensure that the adspend cost per name for all acquisition activities is achieved
• Ensure that the consolidated adspend forecasts are credible and in line with strategic objectives and actuals are updated timeously
• Manage the adspend process to ensure efficiency gains are continuously achieved

Effectively manage and develop acquisition analysts

• Ensure team members have clear and tangible goals which are assessed bi-annually through the KPA performance management process
• Provide effective leadership and training to team members in order to reduce turnover in the acquisitions area and achieve optimal efficiency within the team
• Ensure that acquisition analysts work effectively with individuals across the business to gain knowledge on strategies, business processes to improve the overall profitability and customer service

Qualifications

• Business Science / BComm or Marketing Degree (with statistics and marketing)

Experience & Skills

• 3 to 5 years managerial experience
• Previous experience in either a marketing or merchandise planning function would be a distinct advantage
• MS Office proficient (Advance Excel skills)

Salt is acting as an Employment Agency in relation to this vacancy.