Addressable Trading Manager at Dentsu

Job Summary

The purpose of this role is to be the day today contact for client trading. Deliver team strategies and best in class addressable practices that can be incorporated within client pitches as well as within the local team. Support with productization and continually role out knowledge across the wider business

Responsibilities:

• Supports in the delivery of Programmatic campaigns
• Applies daily campaign pacing adjustments to deliver campaign budgets and performance
• Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client. The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
• Creates Programmatic tactical plans with a focus on driving brand awareness
• Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
• Works closely with Account Managers to set up campaigns across various platforms
• Manages the time management flow, from delivery of creative assets to setup the campaigns on time"
• Works directly with the internal media team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
• Coordinates with the internal Media team to aid in identifying, reporting and resolving technical issues
• Provides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activity
• Provides the 'technical expertise' needed to communicate with the client and explain campaign
• progress / address any blocking issues
• Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser
• Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
• Maintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
• Contributes to updating best practices and offers insights on how to improve campaign effectiveness
• Offers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving campaign"
• Raises issues to management and helps management to solve these issues
• Acts as the role example function of the team
• Ensures that the KPIs of the campaigns are achieved and, together with the ‘director', is responsible for achieving a high customer satisfaction score
• Works closely with display team, client services, strategy and others to execute clients' strategic plans and provide best in class solutions
• Works to collaboratively translate strategic vision into tactical solutions and results
• Leads creative services initiatives including creative specifications and competitive analysis
• Builds strong relationships across other teams. Assists with meetings as needed"
• Supports a culture of operational excellence in all client operations processes and activities.
• Supports the team in running analysis and problem-solving sessions to improve day-to-day work and support in resolving issues with the broader business
• Collaborate with 3rd party suppliers, including digital agencies and partners
• Develops key media owner and senior client relationships to enhance our offering
• Ensure that relevant systems are in place and actively contributes to effective communication within the team and with others across the team.
• Uphold a positive working culture, ensuring the organization is recognized for maintaining a strong reputation with all internal and external stakeholders
• Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by specialists.
• Attend key client meetings with campaign managers.
• Drive effective collaboration across account manager teams.
• Integrate and articulate digital thinking, platforms and solutions within the planning teams
• Establish innovative shared strategy products and processes.