Advertising Manager: Cellular at Ackermans

JOB DESCRIPTION

We’re seeking a dynamic Advertising Manager: Cellular to drive brand awareness, generate leads, and ultimately increase sales and market share through strategic advertising initiatives. This involves strategizing, planning, directing and coordinating advertising campaigns for the cellular business unit.

KEY RESPONSIBILITIES:

Strategic Planning: 

• Develop comprehensive advertising strategies aligned with marketing goals.
• Media and/or channel plan and allocation.
• Analyze market trends and consumer behavior to identify target audiences and optimize advertising efforts.

Campaign Management:

• Oversee the creation and execution of advertising campaigns across various media channels, including digital, print, TV, and Radio.
• Ensure that campaigns are delivered on time and withing budget.
• Coordinate with creative teams, such as graphic designers, copywriters, and media planners, to produce compelling and effective advertisements.
• Facilitate collaboration with internal teams(digital & Customer) to ensure alignment and support

Compliance and Brand consistency : 

• Ensure that all advertising materials comply with industry regulations and standards.
• Maintain consistency with the company’s brand identity and messaging across all advertising platforms.
• Provide input into and support internal staff training platform, ensuring that all material aligns with the company brand and marketing objectives.

Performance analysis:

• Monitor and analyse the effectiveness of advertising campaigns using various metrics and analytics tools/dashboards.
• Adjust strategies based on performance data to improve future campaigns.

Management: 

• Financial Management: Prep and manage advertising budgets & allocate resources effectively to maximize the ROI for advertising expenditures.
  • Stakeholder Management/ customer focus: Maintain relationships with key stakeholders to ensure their needs and expectations are met.
  • Talent Management: Lead and mentor the marketing coordinator and facilitate communication and collaboration among team members to achieve campaign objectives.

JOB RELATED KNOWLEDGE AND SKILLS REQUIRED

Knowledge:

• An excellent comprehension of the marketing strategies, branding, customer behaviour and principles relevant to value retailing, as well as a practical grasp of the South African advertising and media industry.
• A strong understanding of customer and market dynamics and requirements.

Skills:

• Attention to detail, thoroughness and persistence.
• Need to be able to be responsible for a big budget
• People skills are of utmost importance.
• Ability to work under pressure critical.
• Ability to evaluate customer research, market conditions, and competitor data thereafter to implement marketing plan alterations as appropriate.

QUALIFICATIONS:

• A Degree/National Diploma in Marketing or an equivalent qualification
• Digital marketing qualification

EXPERIENCE:

• A minimum of 5 years’ experience within a marketing role.
• A minimum of 2 years’ experience at a management level in an Advertising or Marketing role, which specifically includes responsibility for managing a team.
• Experience within retail environment is critical.
• Experience in working across several different business units and functions.
• Extensive experience of developing and delivering on marketing strategies to meet company objectives.

Preferred:

• Experience working with Network providers or MNO’s
• Experience in applying data driven marketing strategies.
• Sound knowledge of digital marketing strategies