BCE Foodservice Equipment (Pty) is a leading supplier of kitchen utensils, industrial cookware and commercial kitchen appliances to the foodservice industry in Africa.
BCE Foodservice Equipment was founded in 1987 and established a reputation for exceptional service and superior quality products. BCE has built on its reputation as Southern Africa’s lead...
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Responsible for the promotion and sales of the Pujadas brand.
Responsible to understand the market and customers.
Responsible for achieving sales targets and the planned increase of market share via excellent customer service, appropriate sales and marketing activities and effective stock management.
Maintain a current knowledge of market conditions and competition.
Responsible to maintain and grow the dealer network for Pujadas.
Responsible to maintain and grow the end user network for Pujadas.
Set up and deliver sales presentations, product/service demonstrations and other sales solutions to customers and various decision-making audiences, and cooking demonstrations.
Establish and maintain ongoing rapport with existing and potential dealers and end users.
Appropriately communicate the brand identity and corporate position to target markets.
Maintain an up-to-date knowledge of competitor’s products, services and solutions for comparison.
Develop new accounts, maintain current accounts and expand the Pujadas database of customers.
Responsible for weekly/monthly/quarterly sales data and reports.
Manage sales, margins, inventory levels, and purchasing to maximize develop rollout guides, training materials, and implementation plans for new products if and when needed.
Identify opportunity across various market segments and develop action plans to improve performance in all market segments.
Develop reports for evaluating the profitability of products.
Track performance on all SKUs for Pujadas brand.
Develop sales and demand forecasts and actual sales analysis for the different market segments on a month-by-month basis.
Develop a monthly promotional calendar to enhance sales and profits. Present promotional calendar for approval.
Conduct dealer visits to monitor product performance and make recommendations.
Build and maintain end user relationships and develop action plans to improve demand and sales within the end user market.
Manage supplier relationships to include purchasing, the negotiation of rebate programs, as well as, tracking, and billing for rebates.
Develop forecasts to ensure proper inventories are maintained in the warehouse.
Three - five years direct work experience in a similar capacity in the same or similar industries.
Three - five years strategic leadership - ability to drive both short and long-term brand growth and profitability.
Experience in building and nurturing brands (highly desirable)
Driver’s license and own reliable vehicle
Excellent understanding of market and customer
Able to travel regularly
Business acumen and good understanding of business processes and functions
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