Campaign Manager: Financial Services at Mukuru

Duties and Responsibilities (Include but are not limited to):

Plan and execute integrated marketing campaigns

• Document comprehensive campaign briefs outlining objectives, target audience, messaging, channels, and KPIs.
• Collaborate with the team to create compelling campaign assets including ad creatives, email templates, landing pages, and social media content.
• Coordinate with internal teams and external agencies to ensure seamless execution of campaign elements across all channels.
• Monitor campaign progress and make real-time adjustments to optimise performance and maximize results.
• Produce post-campaign reports with detailed analysis of key metrics, insights gained, and recommendations for future improvements.
• Manage the campaign calendar for assigned products.
• Liaise with the relevant Country Manager as required.
• Take responsibility for all communication across various channels and platforms.
• Work with the digital team to identify monthly themes to promote each corridor products as discussed with Product or Country Managers based on strategy.
• Carry out weekly sales review and when necessary, create plans to mitigate losses.
• Weekly review of the website and other platforms to ensure all information is up-to-date and brief changed to Digital Marketing Manager.

Collaborate with cross-functional teams

• Facilitate cross-functional brainstorming sessions to generate innovative campaign ideas and execution plans.
• Work closely with product development teams to align campaign messaging with product features and benefits.
• Collaborate with sales teams to ensure marketing materials and initiatives support their efforts and drive sales objectives.
• Engage with creative teams to develop visually appealing and on-brand campaign assets that resonate with the target audience.
• Communicate regularly with key stakeholders to provide updates on campaign progress, solicit feedback, and address any concerns or challenges.
• Liaising with suppliers for production of artwork or final products.
• Ensure all suppliers are listed and details updated on the supplier database.

Utilise market research and customer insights

• Conduct market research and competitive analysis to identify trends, opportunities, and threats in the fintech industry.
• Analyze customer data and feedback to gain insights into their needs, preferences, and challenges.
• Segment the target audience based on demographic, psychographic, and behavioral factors to tailor campaign messaging and targeting.
• Investigate and understand different customer personas to inform campaign structure and execution.
• Leverage customer journey mapping to design campaigns that effectively engage customers at each stage of the purchasing process.
• Stay abreast of industry regulations and compliance requirements to ensure all marketing activities adhere to legal and ethical standards.

Monitor and analyse campaign performance

• Set up tracking mechanisms to monitor campaign performance across various channels and platforms.
• Analyze key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend, to assess campaign effectiveness.
• Identify trends and patterns in campaign data to uncover insights and opportunities for optimization.
• Conduct experiments to evaluate different campaign elements and tactics and determine the most effective approaches.
• Generate regular performance reports and dashboards to communicate results, insights, and recommendations to key stakeholders.

Manage campaign budgets and resources

• Produce detailed budget plans outlining allocation of funds across different marketing channels and activities for approval.
• Track expenses and monitor budget utilisation to ensure adherence to financial targets and objectives.
• Identify opportunities for cost optimisation and efficiency improvements without compromising campaign quality or impact.
• Negotiate contracts and pricing with external vendors, partners, and agencies to secure competitive rates and maximise ROI.
• Allocate resources effectively, balancing workload and priorities to ensure timely delivery of campaign deliverables within budget constraints.

Key Requirements:

• Bachelors degree or Advanced Diploma in Marketing, Business or related field
• 5 years’ Proven experience in managing campaign.
• Experience in the fintech industry or relevant financial services sector will be an added advantage.
• Understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products.
• Project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Analytical skills and experience with data-driven decision-making
• Collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Creativity and a keen eye for design and messaging
• Proficiency in marketing analytics and metrics, with the ability to interpret data to drive decision-making and optimise campaigns.

Key competencies:

• Teamwork
• Providing Insights
• Networking
• Generating Ideas
• Professional Expertise