Campaign Manager - Umhlanga at CBRE Excellerate

KEY OUTPUTS:

• Full Campaign Brand Management, including liaison with all team members regarding campaign roll-out (establishing involvement and responsibility)
• Development of Campaign Plans
• Presentation of Campaign Plans to Client.
• Oversee briefing and manage relationship with designers, managing brand collateral roll-out on all campaigns.
• Execution and project management of all promotional aspects of campaigns.
• Drafting and ensuring contracts and relevant documentation is in place with all suppliers and managing 3rd party suppliers in terms of delivery according to contract.
• Briefing suppliers, evaluating costings and making budget recommendations to manager.
• Tracking campaign progress on a daily/weekly basis to advise on any necessary adjustments needed.
• Management of casual and event promotional staff.
• Sponsorships (drafting proposals and conducting negotiations, execution of sponsorship deals and value offers).
• Responsible for Post Campaign reports presentation to manager, client and sponsors.
• Writing and over-seeing of all marketing award entries.
• Strategise and formulate ideas for events and filler events.
• Transform event ideas into concepts for clients (and present to client)
• Ensures that centre management, clients, suppliers and tenants remain informed about the events, progress, problems, incidents, etc. (via e-mail, sms, calls, visits, etc.).
• Executes / implements events and attends events
• Draws up budgets for sign-off by clients
• Manages events budgets (annual budgeting, tracking expenditure, corrective action)
• Monitor events clients (to conform to standards and agreements)
• Prepares weekly reports in specified format (including budgets, targets, progress etc.)
• Ensures that website is updated and up to standard (regarding events).
• General admin around events (e.g. creates and distributes applicable documentation, do confirmations, ensure contracts are in place, follow application approval procedure, give feedback, monitors progress, etc.).
• Negotiates terms, conditions, standards, location, price, deliverables etc. with various role players (e.g. mall management, events clients, suppliers)
• Meets with events clients and informs them (e.g. procedure, standards, conditions, feedback, listen to requests, etc.)
• Attends to queries and requests from all role players around events. Escalate, follow-up and feedback where applicable.
• Keeps all role players informed of important incidents, progress, plans, campaigns, feedback, etc.
• Ensures that self and assistant create realistic expectations and meet them (including appointments, keep promises, follow-up, handling of queries)
• Ensures cooperation, synergy and effective communication between own and other departments at Lifestyle
• Networking with role players to raise awareness / image and to enhance cooperation & flow of information.
• Professional conduct and professional physical appearance in public (self and assistant)
• Drafting of PR Strategy for the centre.
• Management of PR Strategy execution:  general and campaign related.
• Management of incident response PR releases, ensuring compliance with incident response PR strategies.
• Second point of contact for customer queries or complaints.
• Media liaison & management
• Media monitoring
• Put in place clear work plans, quality and delivery standards, targets, deadlines, etc.
• Put in place control systems to ensure timely delivery on required standard.
• Keep assistant informed (progress, problems, customer feedback, future planning, etc.)
• Identify performance problems, and take immediate corrective action.
• Coach for development and corrective action purposes.
• Make resources available to enable delivery on standard, on time.
• Thorough planning and analyses reflected in budgeting. Effective and pro-active budget controls were in place.
• Events clients conformed to agreements. Effective corrective actions were taken without undue delay.
• Reports were accurate, complete, on time and in agreed format.
• Website up to date and up to standard regarding events
• Accurate, complete, timeous. Procedures followed.
• Reflected in negotiations were thorough preparation, skill, tact and win-win outcomes (where appropriate).
• Role players were informed accurately, clearly and timeously. Issues were addressed pro-actively where practically possible.
• Problems, queries and requests were dealt with effectively and according to procedure – to the satisfaction of role players where practically possible.
• Feedback and information flow met the expectations of role players
• Realistic expectations were created by self and assistant (internally and externally) and met as far as practically possible.
• Effective cooperation between own and other departments achieved and maintained. Problems were dealt with effectively without delay
• Relationships were built / maintained - to the effect that cooperation and effective flow of information were achieved wherever practically possible.
• Self and assistant created trust, contributed to the building of positive company image at all times.
• Strategy recommendations were relevant, the result of thorough analyses.
• PR Targets Met.
• Press releases were effective (met impact expectations) and met agreed standards.
• Problems / queries escalated to this level are dealt with effectively, to the satisfaction of the client where practically possible.
• Agreements executed, accurate
• Monthly PR report
• Clear & up to date standards, work plans, targets (high but achievable) and deadlines are in place.
• Effective control measures are in place - things happen as planned.
• Assistant motivated, productive, positive, focused and well informed.
• Performance problems are continuously detected and effectively remedied without undue delay.
• Assistant coached and developed in accordance with a clear, agreed plan.

PERSONALITY ATTRIBUTES

• Must be mature and not overly sensitive – work objectively and not subjectively.
• Confident
• Pro-active approach
• Do the right thing always
• Common purpose
• Open communication
• People
• Innovation
• Sustainability
• Accountability
• Interdependence

EXPERIENCE

• Retail experience preferential

SKILLS AND KNOWLEDGE

• Have a clear and thorough knowledge of marketing principles.
• Preferably have centre marketing experience (but not essential)
• Understand and have experience in dealing with related fields – advertising, PR, on line, social media, media in general, events and promotions.
• Strong strategic ability.
• Ability to contribute strategically to internal and external senior management
• Ability to analyse accurately and provide efficient solutions
• Ability to make decisions that lead to optimal results
• Excellent project management skills
• Effective utilisation of resources
• Have extensive knowledge of and practical experience in putting events/promotions together and the execution thereof.
• Must have exceptional inter personal skills, must have worked in a service related capacity (Client/tenant relationships)
• Must be able to manage a team – good leadership skills.
• Must have attention to detail and excellent admin skills.
• Must have good negotiating and persuasive skills
• Must have an excellent command of English – verbal & written.
• Excellent financial skills, budget control.
• Must be able to work under pressure and adhere to time lines.
• Must be passionate, gregarious and optimistic.

EDUCATIONAL QUALIFICATIONS

• Tertiary Marketing qualification preferred.