Channel Marketing Manager (Parktown) at Rand Mutual - RMA

Description

THE JOB AT A GLANCE

• The Channel Marketing Manager is responsible for developing and executing an integrated channel and partner marketing strategy that supports all commercial growth priorities within RMA’s Commercial & Partnerships division.

As a direct report to the CEO: C&P, the role serves as the central marketing engine for:

• Direct Sales
• Broker & Intermediary Networks
• Alternative Distribution
• Relationship & Stakeholder Management
• Municipal & Public Sector Engagement
• Affinity & Partnership Channels

The incumbent strengthens employer, partner, and stakeholder engagement, enhances brand visibility, ensures market conduct compliance, and creates data-led marketing programmes that drive acquisition, retention, and channel productivity—while reinforcing RMA’s identity as a trusted social insurer under the COIDA mandate.

WHAT YOU WILL DO

Channel Marketing Strategy

• Develop and implement an integrated channel marketing strategy across all RMA distribution channels
• Align marketing plans with RMA’s growth roadmap (e.g., expansion into Class XIII sectors, Life product penetration, employer retention)
• Ensure every channel has clear positioning, value propositions, and campaign plans tailored to audience needs (large employers, SMEs, brokers, unions, public entities, affinity partners).

Campaign Development & Execution

• Build channel specific campaigns that support lead generation, education, employer onboarding, claim process awareness, and compliance engagement
• Partner with Sales & Distribution, Relationship Management, and Stakeholder Management to deliver targeted marketing materials and employer facing communication tools
• Oversee digital marketing touchpoints, including CRM communications, employer portal updates, email journeys, and segment targeted content.

Broker & Partner Marketing

• Design and manage a Partner Marketing Framework to support brokers, intermediaries, public‑sector partners, affinity groups, and occupational health networks
• Produce accredited broker toolkits, compliance‑aligned product briefs, and sales enablement materials
• Support partner onboarding with welcome packs, training assets, and marketing enablement workflows.

Brand, Messaging & Market Conduct

• Ensure all channel communication reinforces RMA’s brand promise: “People before profit” and aligns to the values of compassion, accountability, and integrity
• Guarantee compliance with TCF, POPIA, FSCA conduct requirements, public sector communication standards, and COIDA-aligned messaging
• Maintain a consistent tone, narrative, and visual identity across all channels.

Sales Enablement

• Develop fit‑for‑purpose sales enablement materials: presentations, brochures, employer toolkits, product sheets, FAQs, and objections‑handling guides
• Work closely with Sales Support and CRM teams to ensure accurate and updated employer/partner information
• Support tender participation through content structuring, capability showcases, and solution positioning.

Insights, Analytics & Performance Management

• Use CRM and analytics platforms to track channel engagement, campaign performance, retention drivers, and employer behaviour
• Create dashboards and reporting packs for EXCO, Sales & Distribution leadership, and Relationship Management teams
• Measure ROI for channel initiatives and adjust plans based on performance insights.

Requirements

WHAT YOU'LL BRING TO THE TABLE

• Bachelor’s degree in Marketing, Communications, Brand Management, Business, or similar field
• Honours degree or postgraduate qualification (e.g., Marketing, Digital Strategy, MBA) preferred
• Relevant certifications (Digital Marketing, CRM, Content Strategy)
• 8–10+ years channel, B2B, or partner marketing experience in insurance, financial services, social protection, or regulated industries
• Experience supporting multi-channel distribution (brokers, direct sales, public sector, alternative channels)
• Demonstrated success driving campaigns that support sales, stakeholder engagement, and customer education
• Experience working with compliance‑heavy, sensitive, or public‑interest communications
• Strong background in digital marketing, CRM campaigning, segmentation, and data insights
• Insurance and/or social protection marketing understanding (COIDA context advantageous)
• Deep knowledge of channel segmentation, employer lifecycle communication, and B2B content strategy
• Experience in broker and partner ecosystems, including co-marketing and joint value positioning
• Strong command of CRM systems, marketing automation, analytics, and campaign reporting
• Knowledge of regulatory and compliance standards (FSCA conduct, TCF, POPIA)
• Exceptional content development ability (narratives, presentations, strategic messaging)
• Skilled in digital and omni-channel campaign delivery
• Strong brand management, storytelling, and design briefing capability
• Ability to influence senior sales leaders, partners, employer representatives, and internal executives
• Strong facilitation and communication skills for cross-functional alignment
• Team leadership and development capability
• Project management, budgeting, and multi‑channel planning
• Data interpretation, insight translation, and performance optimization.