As a global leader in power and automation technologies, ABB in Africa provides solutions to improve the efficiency, productivity and quality of our customers’ operations while minimizing environmental impact
ABB is one of the world's leading power and automation engineering companies that provide solutions for secure, energy-efficient transmission and dis...
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In this role, you will have the opportunity to contribute to business objectives through the development and deployment of innovative and effective marketing communications activities in line with global and local communication strategies, standards, and guidelines.
Each day, you will be responsible for developing the marketing communication strategy and maintaining the positive image of the company and its brand and value proposition in the minds of the customers.
You will also showcase your expertise by ensuring relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines.
This role is contributing to the Electrification's Smart Building and Smart Power divisions in Southern Africa.
You will be mainly accountable for:
Selecting relevant marketing communications tools, adapting, translating, and implementing, as required, to support sales initiatives and achieve the company’s objectives in the local business.
Adapting and developing promotional activities using events, fairs, online communication campaigns, print media, and other communications vehicles to promote products, systems, and services across the lifecycle.
Stimulating lead generation through advertising, sponsorship, and other promotional activities.
Ensuring sound communication across multiple and appropriate trade media in line with the ABB communications framework to extend the company’s visibility.
Responsible for creating, planning, and implementing the marketing (and communications) strategies for the assigned area in accordance with the business area/division marketing and sales strategy and budget.
Qualifications for the role
You are engaged in working with relevant tools and methodologies and all relevant markets
Ability to demonstrate your experience in / Have established skills / advanced skills / You have at least 5 to 10 years of experience in Communications and Marketing
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