Content Manager at Blueion Support Services

What You’ll Do

• As our Content Manager, you’ll own the content experience across our gaming platforms. You’ll be responsible for ensuring that the right games are featured, in the right way, for the right reasons – never just because “it feels right,” but because the data and analysis back it up.

Key Responsibilities:

Content Analysis & Optimization

• Conduct deep-dive analysis into game features – including minimum and maximum bet sizes, maximum exposure, volatility, and player engagement metrics.
• Understand each game from every angle (a full 360-degree view) and make educated decisions about where and how to feature them.
• Ensure that any changes to game positioning or prioritization are based on wellthought-out reasoning, after thorough data review – no random swaps or personal preferences.
• Evaluate our product lineup to ensure we’re always offering the strongest, most competitive content to players.

Competitor Benchmarking & Gap Analysis

• Conduct comprehensive benchmarking against competitor offerings – seeing exactly where we’re ahead and where we’re behind.
• Spot gaps in our own product range and work directly with 3rd-party providers to fix these gaps thoughtfully and strategically.
• Provide clear, actionable insights on how to close gaps and capitalize on strengths – always with a focus on data and outcomes.

Retail Mindset & Customer-Centric Thinking

• Apply a retail mindset to our content – just as in an online store where there might be 100 different bread brands and variations, you’ll ensure we only feature the 5 that drive 80% of sales.
• Understand the why behind each product’s performance – and ensure our featured games lineup reflects what resonates most with players.
• Curate content in a way that puts players first and drives performance.

Ownership & Independent Execution

• Take full ownership of our game positioning and product content – you’ll be the go-to person for everything related to in-game and platform content.
• Work independently, setting priorities and executing based on clear data-driven analysis.
• Collaborate with the wider team (product, marketing, and 3rd-party partners) to bring your strategies to life – but you’ll be the one steering the content ship.

What We’re Looking For

Must-Have Skills & Experience:

• 3+ years in a content management, merchandising, or product-focused role – experience in online gaming OR online retail is a plus!
• Deep understanding of product performance analytics, data-driven decision making, and how to interpret key metrics.
• Proven ability to analyze product features and performance – and then act decisively.
• Retail merchandising mindset – you understand how to prioritize content for maximum impact and revenue.
• Highly analytical, organized, and detail-oriented.
• Ability to work independently, manage competing priorities, and deliver results.

Nice-to-Have:

• Experience in the online gaming or betting industry.
• Background in competitive analysis or benchmarking studies.
• Familiarity with content management systems (CMS) and site merchandising.