Copywriter: Language Services at Absa Group Limited (Absa)

About the Job

Job Summary

• To provide a professional and expert copywriting and editing service to the Absa Group by delivering content and communication with clear, direct and accessible messaging to mitigate possible reputational risk and financial loss to the Group.

Job Description

Key Accountabilities:

Copywriting and Editing

• Interpret creative briefs to develop concepts for execution.
• Understand internal clients’ needs and target audiences through reviews of existing research, interviews with subject-matter experts and in-person meetings.
• Write original copy and edit content for a range of English and/or Afrikaans marketing and communications materials, including banking, financial and insurance documents to meet Absa’s language standard and language guide requirements.
• Collaborate with marketing teams and product owners, from concept development to delivery of final product.
• Present copy concepts and final deliverables to these teams, and revise copy based on feedback.
• Maintain up-to-date knowledge of communications-related industry trends.

Copywriting Advice, Guidance and Consulting

• Provide copywriting advice, guidance and consulting service to internal and external stakeholders.
• Maintain sound relationships with these stakeholders to ensure compliance with Absa’s standards and convention.
• Assist in implementing and socialising Absa’s language standard and language guide to ensure compliance and adherence throughout the Group.

Qualifications:

• Bachelor’s degree (or equivalent) in journalism, English and/or Afrikaans, communications or related discipline (essential)
• Post-graduate qualification in above (preferred)

Skills:

• Ability to thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
• Ability to organise and prioritise urgent work.
• Keen eye for detail and appreciation of great design.
• Exceptional writing and research skills.
• Analytical and creative thinking.
• Team player.

Knowledge and Experience:

• Specialist knowledge of relevant languages.
• Expert understanding and application of English and/or Afrikaans language and grammar rules.
• Expert understanding and application of copywriting and content editing theory in practice.
• Sound understanding and application of plain language principles.
• Fair knowledge of financial services industry and industry-specific terms and terminology.
• Minimum of 5 years’ professional copywriting experience, with solid portfolio of work (essential).
• Experience in financial services industry (preferred).

Education

• Bachelor`s Degrees and Advanced Diplomas: Communication Studies and Language (Required)