CSP Manager Nutrition - La Lucia at Unilever

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

The category & Strategy planning manager is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer. Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer and channel insights. Building external story to reach consumers while delivering internal sustainable business result. 

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels
• Use and leverage account specific category and shopper insights
• Build account/channel specific Customer marketing plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP)
• Integration of customer marketing plans with brand marketing plan and customer business planning
• Work with Account managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan
• Work with the brand managers to deliver activation plan efficiency and effectiveness
• Communicate the customer’s marketing and business strategy to the brand teams
• Develop strong relationships with Customers at category expansion level
• Customer and customers’ Shopper input into Innovation program
• Set strategy and targets for Trade investment spend
• Consolidate into S & OP via Lock meeting that Forecast is meeting the strategic growth plan of the category
• Ensure Brand standards/Brand DNA for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation  
• Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
• Analyze the ROI of the marketing activities executed with the customer
• Channel and Customer execution of category thought leadership

Experiences & Qualifications

Essential:

• 5 years relevant Category & Customer experience 
• Exposure to P & L trade offs & decision making

Desirable:

• Two to three years Account management experience is an advantage
• Customer Facing experience combined with brand building experience is an advantage.

Functional Skills

• Customer Management and Selling Essentials
• PoP Execution and Monitoring
• Optimising Promotion Sell-out
• Leveraging Strategic Customers
• Understanding and Applying Shopper Insights
• Developing Integrated Brand Communications
• Category Management

General Skills:

• ​Business Strategy and Formulation
• ​Business Planning and Implementation
• ​Project Management
• Change Management
• ​Business Process Design and Management
• ​Information Management
• ​Application and Exploitation of Information Technology
• ​Negotiation ​

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.