CVM Campaign Consultant (Email Builder) at Discovery Limited

Key Purpose

The Discovery Vitality Customer Value Management team is seeking a Campaign consultant who will be responsible for email, sms and mobile push communications.

In this role you will be responsible for developing and executing the Company’s marketing emails including promotional blast emails, trigger emails and event based emails.  Building emails, sending bulk communications and tracking these is core to the role

Areas of responsibility may include but not limited to

• Builds emails – has experience with html coding and email design.
• Is able to execute campaigns on a campaign management interface.
• Is proficient with Excel and able to work with and load data for big campaigns
• Actively manages and maintains the email calendar.
• Partners with stakeholders to ensure design, content and segmentation adhere to best practice standards.
• Works with Brand and Business owners to execute full lifecycle programs that are relevant and appealing to target audiences.
• Reports on and analyzes key marketing metrics to ensure campaigns are meeting goals.
• Analyzes email campaigns to make recommendations for enhancing their effectiveness.
• Tracks and executes end-to-end campaign plans to optimize key traffic and revenue metrics including open rates, click through rates, engagement, and conversion.
• Is detail oriented to get the right message to the right person at the right time.
• Is results focused and delivers campaign reports timeously and with attention to detail
• Continuously delivers on mailing strategies to drive higher returns including A/B and multivariate testing of subject lines, message, content, images, offers, mailing frequency, segments, etc.

OVERVIEW:

• This position has a direct impact on the reputation the Company maintains in a highly competitive marketplace.
• Works to facilitate the objectives of the department and Company under minimal direction..
• This is a highly visible position, impacting the business strategically and operationally.
• Position works closely with the Marketing, IT, Data Science and creative departments and agencies
• Position works closely with external vendors including Everlytic and SAP Hybris Marketing

Competencies

• Stay current with email marketing best practices, strategies, and industry standards.
• Proven ability to communicate insights and action items driven from data.
• Analytical and segmentation skills, strong attention to detail.
• Demonstrated ability to juggle short-term needs with overall strategy
• Creative, highly organized, articulate, flexible, and very hands-on.
• Ability to manage email programs from conception to production, including back-end analysis.
• Proactive, energetic, self-starter who thrives on getting things done.
• Clear understanding of marketing metrics and expertise in A/B testing and ROI analysis.

Education and Experience

• Website design, IT programming or html-based training a requisite
• Bachelors’ Degree in Marketing, Design, or technology preferred.