CVM Expert at Vodacom

Role Purpose
The main purpose of the role is to coordinate and assist in delivering the CVM commercial strategy, as well as to assist in managing and tracking delivery against the commercial and capability roadmaps.

Your responsibilities will include:
Generation of commercially positive ideas that will impact customers and change customer buying behavior, personalized offers per customer segment/cohort to drive engagement & increase revenue, active days per Region 

• Design, brief, maintain, and report on below the line campaign activities to promote upgrades, up-sell & cross-sell and reduce churn using Vodacom Brand CI & tonality guidelines
• Design, brief, maintain, and report on customer life-cycle journeys and campaigns using Vodacom Brand CI & tonality guidelines
• Design, brief and execute Vodafone/Vodacom Global communications together with Vodacom Brand using Vodacom Brand CI & tonality guidelines
• Manage the commercial capability roadmap and track delivery of new features and products within the Regional Squad
• Coordinate planning of direct marketing campaigns across business segments and Regions to drive engagement and increase revenue, active days and other KPI’s.
• Consolidate and assist with preparation of executive committee presentations
• Review, analyse and evaluate success of initiatives against key KPIs 
• Perform in-depth customer base analytics and derive actions to address problem areas

The ideal candidate for this role will have:

• Matric essential
• Relevant 3 year Degree in marketing, statistics, engineering or similar essential and
• Minimum of 5 years relevant working experience essential in CVM, Campaign Management, Direct Marketing or related field

Knowledge & Skills: 

• Strong commercial acumen preferably with experience in marketing, commercial management, sales and/or brand
• Experience working in complex matrix environments with multiple stakeholders Excellent communication and presentation skills
• Telecommunications experience a plus but not essential 
• Management consulting house experience 
• Experience with SQL preferable
• Strong knowledge of Excel/PowerPoint and reporting

Closing date for applications: 17 June 2021

• The base location for this role is Midrand, Vodacom Campus
• The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

Vodacom is committed to an organizational culture that recognizes, appreciates and values diversity & inclusion.