Data Analyst at The Unlimited

Purpose of the Role:

Supporting the business to understand audiences, enhance digital user experience, and increase our online Website, Mobi and App conversions.                                                                      

Roles and Responsibilities:

• Plan and deliver audits and implementations of web analytics tools.
• Identify opportunities to capture additional user behavior data.
• Plan and deliver enhancements to web analytics tools and processes.
• Implement A/B split testing code and experiments.
• Create Key Performance Indicators.
• Plan and deliver integration of data sources with web analytics and business intelligence tools.
• Design web analytics reports, visualizations, and dashboards.
• Find and communicate actionable trends and segments.
• Articulate data-driven recommendations.                                           

Knowledge and Experience:

• Relevant Degree
• Web analytics certification or other training.
• Experience with project management tools and processes.
• 1-2 years of experience creating reports and insights with Google Analytics, Adobe Analytics and other web and app analytics software.
• 1-2 years of experience implementing and customizing web and app analytics software.
• Understanding of online marketing channels including display advertising, PPC, SEO, social media, email.
• Experience with Microsoft Office, Power BI and Microsoft Dynamics 365 equivalents.
• Experience reporting on analytics and other data via APIs using spreadsheets, visualization tools (Tableau, Power BI, etc.), and database and data warehouse platforms (such as Azure).
• Experience with split testing tools such as Google Optimize.

Skill Competencies:

• Understanding of website design, development and publishing.
• Proven written and verbal communication and presentation skills.
• Some exposure to JavaScript and HTML.
• Writing and testing JavaScript and HTML.
• Google Tag Manager or other Tag Management Systems.

Personal Characteristics:

• Conscious
• Vulnerable
• Courageous
• Emotional resilient
• Own it Do it Now