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  • Posted: Mar 4, 2020
    Deadline: Not specified
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    We didn’t decide to be different. It just happened that way. Our values drive everything we do. From Passion, to Play, Love, Real, Ownership, Discipline and Restless, they are the foundation we stand on. Putting purpose before profit, our goal is to shift the lives of our people, our communities, our customers, our strategic business partners and our ...
    Read more about this company

     

    Data Analyst

    Purpose of the Role:

    Supporting the business to understand audiences, enhance digital user experience, and increase our online Website, Mobi and App conversions.                                                                      

    Roles and Responsibilities:

    • Plan and deliver audits and implementations of web analytics tools.
    • Identify opportunities to capture additional user behavior data.
    • Plan and deliver enhancements to web analytics tools and processes.
    • Implement A/B split testing code and experiments.
    • Create Key Performance Indicators.
    • Plan and deliver integration of data sources with web analytics and business intelligence tools.
    • Design web analytics reports, visualizations, and dashboards.
    • Find and communicate actionable trends and segments.
    • Articulate data-driven recommendations.                                           

    Knowledge and Experience:

    • Relevant Degree
    • Web analytics certification or other training.
    • Experience with project management tools and processes.
    • 1-2 years of experience creating reports and insights with Google Analytics, Adobe Analytics and other web and app analytics software.
    • 1-2 years of experience implementing and customizing web and app analytics software.
    • Understanding of online marketing channels including display advertising, PPC, SEO, social media, email.
    • Experience with Microsoft Office, Power BI and Microsoft Dynamics 365 equivalents.
    • Experience reporting on analytics and other data via APIs using spreadsheets, visualization tools (Tableau, Power BI, etc.), and database and data warehouse platforms (such as Azure).
    • Experience with split testing tools such as Google Optimize.

    Skill Competencies:

    • Understanding of website design, development and publishing.
    • Proven written and verbal communication and presentation skills.
    • Some exposure to JavaScript and HTML.
    • Writing and testing JavaScript and HTML.
    • Google Tag Manager or other Tag Management Systems.

    Personal Characteristics:

    • Conscious
    • Vulnerable
    • Courageous
    • Emotional resilient
    • Own it Do it Now

    Method of Application

    Interested and qualified? Go to The Unlimited on www.linkedin.com to apply

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