Data Analysts at The South African Breweries (SAB)

Key Roles and Responsibilities:

• Conducting in-depth consumer data research, leveraging both 1st and 2nd party data sources
• Developing audience prospecting and segmentation strategies
• Providing data-driven media buying recommendations
• Designing and supporting A/B and hypothesis testing plans
• Assisting with pre-launch campaign optimization and acquisition strategy
• Contributing to data enrichment and event tracking initiatives
• Validating data quality and supporting accurate attribution
• Writing SQL queries to access and transform data across various sources
• Partnering with Data Engineers to maintain clean, reliable, and scalable datasets
• Recommending creative asset lifecycle strategies based on performance data
• Developing 1st party data usage strategies
• Producing insightful reports and delivering marketing performance analysis

Minimum Requirements:

• Bachelor’s degree in Marketing, Statistics, Data Science, Business Analytics, Computer Science, or a related field required 
• 3 + years data management / data and analysis / media experience – key being the ability to clean, interpret and visualize data for storytelling
• Proficiency in SQL is required for querying, extracting, and manipulating data across large datasets
• Experience using Reporting Tools such as Power BI/ Data Studio / Looker or Tableau experience