Digital Advertising Specialist (Senior) at Discovery Limited

Key Purpose

• Discovery is offering a great opportunity to join its fully serviced in-house digital marketing team. We are looking for a passionate, creative and hardworking digital advertising specialist that lives, eats and breathes targeted online campaigns and soaks up the latest in industry best practices and trends. The successful individual will be a digital advertising all-rounder with experience in search, programmatic and social channels. To ensure success as a digital advertising specialist, you should have in-depth knowledge of digital marketing techniques, excellent interpersonal skills, attention to detail, be able to lead a team, be creative and innovative and be able to work to strict deadlines and within allocated budget.

Areas of responsibility may include but not limited to:

• Execute effective digital marketing strategies across channels; make sure campaigns are optimised regularly for best results.
• Monitor campaign performance against target on a daily basis, ensuring the direct sales teams are receiving the required number of leads.
• Troubleshoot where campaigns are not performing against target and propose corrective actions.
• Monitor campaign budgets and ensure we stay within budget.
• Produce reports as required with key metrics and detailed analysis and insights.
• Present KPIs, recommendations and insights at manco meetings.
• Collaborate with brand, actuaries and other internal stakeholders to deliver on marketing objectives.
• Stay on top of digital advertising trends, skills, platform changes and best practices and implement new learnings where required.
• Train, manage and guide junior staff members.
• Maintain good relationships with external parties like Google and Meta account managers as well as any other providers we work with.

Competencies

• Experience in performance marketing.
• Experience in media buying.
• Experience in financial services. 
• Deep understanding of digital analytics and the ability to translate it into actions to meet ROI objectives.
• Ability to draft performance reports.
• Ability to present reports and findings to key stakeholders.
• Demonstrated understanding and use of Google Ads, Meta Ads, Microsoft Ads, DV360, LinkedIn, X, YouTube Ads, Facebook/Instagram Ads, TikTok Ads, etc.
• Strong communication skills for dealing with clients, internal teams and external stakeholders.
• Problem-solving skills to interrogate when campaigns are not performing and provide insights and suggestions.

Education and Experience

• Tertiary qualification (marketing/communication) required.
• Previous digital advertising experience required (5 years minimum).
• Financial services experience (advantages).
• Google Ads, Facebook Blueprint, Google Analytics certification (advantageous).