TFG (The Foschini Group) is a South African fashion lifestyle retailer & comprises of 22 fashion forward brands.
Our range includes some of the leading fashion, home wear, sportswear, cellular and jewellery brands in the country, as well as a host of innovative financial services. TFG comprises of the following 22 exciting retail brands; @home, @homelivi...
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Key input into digital strategies including social media and brand websites in conjunction with the executing agency
Strategic growth and management of media portfolio sales on online platforms
Alignment of TFG Media social media and websites with TFG retail brand social media and online presence
Developing key strategic internal and external partner relationships (e.g. TFG trading company brands and Dentsu Creative), to deepen the further align digital strategies and goals
Influencing and persuading internally and externally to achieve goals
Coordination of social media between external agencies
Strategic input into the growth of the non-account holder (“cash”) subscription base through social media campaigns and strategies
Sales campaign analysis
Sales targets - driving all sales channels effectively to produce optimal results
Regular reporting wrt. channel performance and strategies
Understanding and reporting back on ROI measurement on platforms such as SEO, social media, Google, Facebook, X, Instagram, Tik Tok, email, Bots and UX.
Understanding customer data to help predict trends, behaviour and preferences
Improve customer personalisation in digital campaigns
Understand and continue to learn how AI can be leveraged in the media, subscriptions and loyalty spaces to improve customer experience, promote engagement, reduce churn and improve acquisition conversions
Qualifications and Experience:
A tertiary qualification or equal relevant experience on and at least three years’ experience in at least one or more of the following or related fields: Digital Marketing / AI / Social Media Management or Marketing Management
Ability to effectively apply knowledge to ensure strategic growth of the portfolio
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