Digital Content Specialist at Ares Holdings

Key Responsibilities: 

• Develop and execute digital content strategies across social media, websites, email campaigns, and paid media. 
• Brief in optimize high-quality content (text, images, videos) tailored to different digital channels to the design agency. 
• Plan and manage digital advertising campaigns across platforms such as Google Ads and different Google Campaign (PMAX) META ads, and other PPC channels as well as newsletters and newsletter flows. 
• Track, analyse, and report on ad performance metrics (CTR, CPC, ROAS, conversion rates, etc.) to optimize campaigns – daily with the agency partner. 
• Conduct A/B testing on digital content and ads to improve engagement and ROI. 
• Collaborate with designers, copywriters, and developers to produce visually compelling and high-performing content. 
• Stay updated on SEO best practices and implement SEO strategies to enhance organic reach. 
• Utilize tools such as Google Analytics, Meta Business Suite to monitor content effectiveness. 
• Ensure content is aligned with brand guidelines, messaging, and tone of voice. 
• Research and apply emerging trends in digital marketing to improve content engagement and performance. 

Required Skills & Experience: 

• 2-5 years of experience in digital content creation, marketing campaigns, or digital advertising. 
• Proven experience in managing and optimizing digital ad campaigns (PPC, social media, and display ads). 
• Strong analytical skills with expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other ad performance tools. 
• Excellent writing, editing, and storytelling skills. 
• Hands-on experience with SEO tools, CMS platforms (e.g., Shopify), and email marketing tools (e.g., Klaviyo). 
• Knowledge of basic graphic design tools (Canva, Adobe Creative Suite) is a plus. 
• Ability to interpret data and adjust content strategy accordingly. 
• Strong project management skills with the ability to meet deadlines and multitask effectively. 
• Passion for digital trends, creativity, and innovation in content marketing. 

Preferred Qualifications: 

• Experience in B2C digital marketing. 
• Knowledge of marketing automation platforms and CRM systems. 
• Certification in Google Ads or Meta Blueprint is a plus.