Ares Holdings, a South African company, connects global brands with Southern African consumers through a multi-channel network encompassing 2500+ wholesale doors, 50+ retail stores, and e-commerce platforms. Our business model promotes long-term and sustainable brand growth within the footwear, apparel, and accessories sector.
Develop and execute digital content strategies across social media, websites, email campaigns, and paid media.
Brief in optimize high-quality content (text, images, videos) tailored to different digital channels to the design agency.
Plan and manage digital advertising campaigns across platforms such as Google Ads and different Google Campaign (PMAX) META ads, and other PPC channels as well as newsletters and newsletter flows.
Track, analyse, and report on ad performance metrics (CTR, CPC, ROAS, conversion rates, etc.) to optimize campaigns – daily with the agency partner.
Conduct A/B testing on digital content and ads to improve engagement and ROI.
Collaborate with designers, copywriters, and developers to produce visually compelling and high-performing content.
Stay updated on SEO best practices and implement SEO strategies to enhance organic reach.
Utilize tools such as Google Analytics, Meta Business Suite to monitor content effectiveness.
Ensure content is aligned with brand guidelines, messaging, and tone of voice.
Research and apply emerging trends in digital marketing to improve content engagement and performance.
Required Skills & Experience:
2-5 years of experience in digital content creation, marketing campaigns, or digital advertising.
Proven experience in managing and optimizing digital ad campaigns (PPC, social media, and display ads).
Strong analytical skills with expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other ad performance tools.
Excellent writing, editing, and storytelling skills.
Hands-on experience with SEO tools, CMS platforms (e.g., Shopify), and email marketing tools (e.g., Klaviyo).
Knowledge of basic graphic design tools (Canva, Adobe Creative Suite) is a plus.
Ability to interpret data and adjust content strategy accordingly.
Strong project management skills with the ability to meet deadlines and multitask effectively.
Passion for digital trends, creativity, and innovation in content marketing.
Preferred Qualifications:
Experience in B2C digital marketing.
Knowledge of marketing automation platforms and CRM systems.
Certification in Google Ads or Meta Blueprint is a plus.
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