Digital Manager (Century City) at Spur Corporation

Job Advert Summary    

Spur Corporation is a growing multi-brand restaurant franchisor, headquartered in Cape Town. The group currently has Ten brands, namely, Spur Steak Ranches, Panarottis Pizza Pasta, John Dory’s Fish Grill Sushi, RocoMamas, The Hussar Grill, Casa Bella, Nikos Coalgrill Greek, Doppio Zero, Modern Tailors and Piza e Vino. In order to retain an exceptional talent pool, the group endeavours to create a great place to work, building a collaborative and innovative performance-based culture which enables each employee to thrive on his or her unique Spur Corporation journey. Spur Corporation’s employees are passionate and purpose-driven people growing great brands. Through their dedicated service and talent, they offer support to the group’s endeavours and operational activities, offering an exceptional return on investment to all its shareholders. A career at Spur Corporation is an opportunity for an employee to nurture, learn, grow, and realise their full potential.

A position has become available in the Marketing Department at the Century City Office, Cape Town for a Digital Manager. As a Digital Manager, you will be responsible for developing and executing digital strategies across restaurant brands, with a focus on increasing awareness and brand equity, and be responsible for the expression of the brand across all digital channels. The ideal candidate possesses a deep understanding of digital marketing and a proven track record of successfully managing digital campaigns across a variety of digital channels. This role requires a strategic thinker with high technical knowledge of digital platforms, and a strong ability to think outside the box to ensure each brand is supported from a content and campaign perspective ensuring the brands retain their distinct brand identities across all digital consumer touchpoints.

Minimum Requirements    
Qualification & Experience Requirements:

• Tertiary education (Diploma, Degree) preferably in digital media marketing qualification.
• 3-4 years of experience in digital media marketing or related field
• Extensive experience working across digital channels, including Paid Social, Paid Search, Display, Affiliate Marketing, Media Partnerships, SEO/SEM and CRM
• Proven success in developing and implementing digital brand strategies that drive engagement and sales
• Strong understanding of digital analytics and reporting capabilities.
• Experience in managing paid media campaigns
• Exceptional communication and collaboration skills
• Proven experience using data to optimize campaigns
• Proficient in MS Office (particularly Excel)

Skills and Competencies:

• Creative and innovative, with a strong working knowledge of digital marketing and PPC.
• Understanding of consumer behaviour in digital environments and solid analytical skills.
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Proficient in SEO, SEM, and familiar with key digital marketing platforms and tools.
• Goal-oriented, organized, and able to work both independently and as part of a team.
• Excellent verbal and written communication skills, with good interpersonal abilities.
• Good understanding of consumer behaviour in digital environments
• Creative problem solver who thrives when presented with a challenge
• Able to analyse problems and strategize for better solutions.
• Excellent communication skills 

Duties and Responsibilities

Role and Responsibilities:

Digital Strategy and Planning

• Develop and execute comprehensive digital brand strategies to align with business objectives;
• Constant partnership with brand managers to ensure consistency in focuses, messaging, and assets
• Collaborate closely with CRM & Loyalty team to integrate digital initiatives seamlessly and increase qualified traffic & engagement to the website and app, as well as support conversion efforts.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Coordinate with external agencies and internal teams to ensure marketing objectives are met.

Paid Media Management and Partnerships

• Work closely with media partner to develop and implement paid media strategies across digital platforms to drive brand awareness and conversions
• Align and integrate multiple brand strategies and ideas, supporting brand managers with creative assets guidance.
• Demonstrate a thorough understanding of paid media KPIs and share performance metrics with brand partners
• Write digital creative campaign briefs and ensure the delivery of good quality, creative for brand campaigns.
• Supports brand managers in guiding digital creative collateral.
• Identify critical conversion and drop-off points to optimize user journey funnels
• Oversee community management agency, ensuring opportunities for engagement are optimised and an increase in positive brand sentiment.
• Conduct regular analysis of community feedback and engagement to inform content strategies and campaign adjustments.

Content Curation

• Implement digital content strategy with marketing, creative and media partners. Must be able to influence using market and channel best practices
• Collaborate with creative and media teams to develop compelling digital content that is optimized by channel, and that reflects the brand's identity.
• Curate and manage content calendars to maintain a consistent brand narrative across all digital platform.

Measurement

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Leverage data to understand customer behaviour and preferences, enhancing targeted marketing efforts.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.