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  • Posted: Nov 3, 2021
    Deadline: Not specified
  • SPARK Schools is a network of affordable private schools implementing Africa’s first blended learning model for primary school students. Students learn in both the traditional classroom setting and our innovative Learning Lab. The SPARK Schools model combines highly engaging classroom teaching, individualised instruction in the Learning Lab, partnersh...
    Read more about this company


    Digital Marketer

    Purpose of Role:

    The Digital Marketer is responsible for implementing and managing all marketing campaigns specifically on digital channels. This role has two main aims:

    1. To enhance brand awareness amongst our stakeholders using digital platforms.

    2. To drive traffic to our social media pages and website, generating leads.



    • Establish a digital marketing roll out plan aligned with the overall marketing strategy

    • Define key performance indicators for digital marketing by channel and report on these KPIs on a monthly, quarterly and annual basis

    • Develop and manage digital marketing campaigns to drive online traffic to the company website, generating leads

    • Manage the company’s digital marketing agencies and ensure the quality of their outputs.

    • Maximise return on investment (ROI) on digital marketing spend.

    • Oversee the development and, maintenance of the company website

    • Track and analyse website traffic flow and report on a weekly, monthly, quarterly and annual basis

    • Continually optimise company website, social media pages and search engine optimisation (SEO) to generate quality leads for the sales team - ensuring lead targets are met

    • Develop a social media strategy and oversee the execution of that strategy

    • Ensure digital communications have a consistent tone and messaging aligned to the brand guide

    • Generate and track a list of keywords on Power BI

    • Timeously fix bugs in online platforms and content

    • Manage the creation and optimisation of online adverts

    • Oversee pay-per-click (PPC) advert management by the digital agency

    • Oversee digital marketing budget and ensure objectives are reached within budget parameters.

    • Create and conduct Net Promoter Score (NPS) surveys for staff and parents, collate data, generate and disseminate NPS Report

    • Manage the upload on virtual tours scans to the company website and work with the supplier to create new schools scans

    • Manage the generation of video content as required by the business

    • Identify new trends and technologies in digital marketing and recommend adoption of those most beneficial to SPARK Schools

    • Ensure that SPARK Schools remains at the forefront in industry developments

    • Conduct desktop research, including competitor and industry analysis and report on insights and learnings for the company



    The ideal candidate will possess the following qualifications:

    • A bachelor’s degree, diploma or equivalent qualification in marketing - digital marketing qualifications/certifications a plus


    • 2 - 4 years of experience in digital marketing or a closely related field

    • Experience managing PPC, SEO, Google Analytics, Adwords and working with HTML/Javascript, Facebook Ads, Twitter Ads and Instagram Ads

    • Experience using Power BI to visualise marketing data beneficial

    Skills and Mindset

    • Excellent content creation skills as well as the ability to customise communication for an online audience

    • Creative skills - creative ability to devise digital communication strategies

    • Excellent presentation skills; ability to explain and report on key digital marketing concepts and metrics to senior executives

    • Strategic thinking

    • Ability to analyse incoming data and adjust digital marketing efforts in response to that data.

    • Ability to collaborate with other functional teams on digital communication

    • Project management skills essential; being methodical and organised, ability to prioritise projects and tasks, ability to work to deadlines and deliver intended outcomes

    • Proactive

    • Ability to keep return on investment (ROI) top of mind at all times.

    • Having competent knowledge about the organisation

    • Displays grit, high level of excellence, is mission & vision aligned and displays a high level of self-reflection (GEMS)


    • Grit: Persistence through challenges.

    • Excellence: A track record of high expectations personally and professionally.

    • Mission and Vision Alignment: Understanding of and passion for the SPARK Schools mission to provide excellent education at an affordable cost.

    • Self­ Reflection: Finding the capacity to bring your best self to challenges and opportunities.

    Values: Service, Persistence, Achievement, Responsibility, Kindness


    SPARK offers:

    • fair market linked remuneration

    • performance-based annual bonuses and increases

    • above average/good annual leave

    • life, disability and funeral cover

    • employee wellness support

    • educational support & study leave

    • individualised professional development, support and mentorship

    • employee discount on school fees

    • opportunities for career growth

    Compensation: R38,000.00 - R41,000.00 CTC p/m

    Position Type: Full Time

    Location: Rosebank, Johannesburg, South Africa

    SPARK Schools may expire the posting of this advertisement at their own discretion.

    Kindly note that should you have not heard from us within two weeks of the closing date please consider your application unsuccessful.

    Method of Application

    Interested and qualified? Go to SPARK Schools on to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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