Digital Marketing Executive at One World Human Capital

Marketing, Gauteng JHB - Eastern Suburbs

Negotiable - Monthly

The primary purpose of this position is to implement marketing activities and campaigns across through the line communications, direct mail, digital media, PPC and e-commerce platforms. This position requires web administration support which includes localising and updating marketing campaigns and various tasks across digital and e-commerce platforms.

Education and Qualification Requirements

• Minimum 3 year marketing/digital or related degree or diploma or 5 years relevant experience preferably in an e-commerce/online environment.
• Excellent MS Excel Skills

 Skills/Requirements

• Minimum 3 years successful marketing experience ideally gained within a business-to-business customer or agency (Advertising, e-Commerce or Direct Marketing) environment.
• Excellent professional communication skills; face-to-face, written and telephonically
• Proven experience with Google AdWords, SEO and SEM
• Experience on CMS/ Bulk Mail/CRM Systems
• Beneficial to have proficiency with HTML/CSS/PHP/JavaScript/MySQL
• Ability to clearly evaluate briefs/requests and provide feedback with regards to delivery and or a request for additional information.
• Natural inquisitiveness to look at innovative and different ways of growing business in a professional manner whilst in keeping with the business model.
• Capability to create rapport, build relationships and communicate with enthusiasm, both internally and externally, across all levels of hierarchy.
• Solid computer literacy including Word, Excel, Access, PowerPoint, Outlook, and SAP.
• Ability to simultaneously work on different tasks, activities and projects.
• Strong organisational and time management skills with the ability to produce results under pressure.

 Key Performance Areas

• E-commerce/Digital responsibilities which include:
• Receiving, analysing and implementing online and offline marketing campaign briefs according to global brand guidelines
• Assisting in the delivery of PPC and SEM tasks ensuring product benefits and customer led messaging at all times
• Co-ordinating monthly homepage and campaign updates
• Monitoring and maintaining the website
• Writing, editing and proofreading copy across various assets
• Simultaneously coordinating a variety of through the line campaign elements
• Direct Marketing
• Conceptualisation, approval and implementation of content for direct marketing emails
• Target audience data selection
• Distribution and reporting of direct mailers
• Supplier Campaigns
• Ability to liaise with the relevant stakeholders to conceptualise and develop campaigns for specific products/product lines or ranges
• Develop a project plan and execute on deliverables
• Ability to source and localise assets from the Global Marketing team and key suppliers
• Measurement and reporting responsibilities include:
• Regular feedback to stakeholders regarding the status/progress of projects/initiatives
• Monitor and report on success/failure of campaigns and make recommendations for improvements to future campaigns
• Timely generation of monthly/quarterly reports
• General duties which include:
• Continuous website monitoring and testing of new releases
• Ensure all Marketing Policies and Procedures are followed
• Undertaking required administration and clerical duties to ensure departmental efficiency and effectiveness

Other Benefits: Standard Benefits

• Ad Visible Until: 24 March 2020
• Ref: FWS001658/PH