Director, Paid Search at 2U

What We’re Looking For:

The Director, Search has previous experience in being responsible for large monthly ad spend budgets and specific revenue targets, globally targeted search campaigns and has strong strategic and analytical capabilities. This individual is comfortable leading a team. The Director, Search is responsible for the overall performance of the Paid Search Channel and team as well as the overall strategy and upskilling of the team with specific focus on performance and scalability of functions.  The Director, Search collaborates closely with the Senior Director, Paid Media, Global Media Team, Marketing Leads, Website Ops, SEO and Creative Studios.

Responsibilities Include, But Are Not Limited To:

• Partners closely with global search team leads to ideate and drive Search strategy forward through utilising SA360 Automation and testing new channel betas.

• Develops, updates and maintains the search strategy in collaboration with the Senior Director, Paid Media in order to generate quality leads. This includes campaign building, optimisation, training, performance analysis, testing, monitoring, platform selection, remarketing strategies and reporting.

• Partners with the SC Analyst team to plan quarterly spend investment.

• Regularly presents and reports on performance to various stakeholders across the business through both updating existing reports and in meeting rhythms.

• Seeks new ways to grow and scale search advertising for the 2U Short Course business.

• Manages external agencies, 3rd party suppliers and vendors as well as seeks out new relationships and deals with ad tech vendors and suppliers.

Things That Should Be In Your Background:

• 6-10 years experience in Digital Marketing including 2+ years in a people management role.

• Experience in managing managers.

• Google Adwords / Doubleclick Certified, Google Analytics Certified.

• Business / Marketing degree preferable.

• Experience in Bing required.

• Experience working in the SA360 platform and formulating/implementing Search bid strategies required.

Other Attributes That Will Help You In This Role:

• Ability to collaborate across different functions and regions.

• Comfortable presenting to large groups.

Management Responsibilities:

• Junior Paid Search Executives.

• Paid Search Executives.

• Senior Paid Search Specialists.

• Operational Paid Search Team Leads.