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  • Posted: Aug 1, 2025
    Deadline: Aug 9, 2025
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  • MTN Group Limited entered the telecommunications scene at the dawn of South Africa’s democracy, in 1994. In 1998, we began our expansion by acquiring licences in Rwanda, Uganda and Swaziland. Since then, we continued to grow, with a view of bringing world-class telecommunications and digital services to markets across Africa and the Middle East. Through ou...
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    General Manager - Home Product

    Responsibilities

    The General Manager – Home Product Lead will be responsible for the following:

    Strategic Leadership and Development

    • Support MTN Group’s home strategy by continuously evolving the value proposition and product development for FTTH and FWA offerings to drive take-up growth rate, ARPU growth, and accelerate product launch velocity
    • Assist MTN Group Home Leadership in the development of long-term growth plans, identifying new market opportunities and designing home broadband solutions that cater to evolving customer needs
    • Own and manage the home product development and innovation, ensuring optimal allocation of resources to strategic initiatives, cost efficiency, and alignment with group targets
    • Cultivate an entrepreneurial culture within the team, encouraging innovation, agility, and a proactive approach to problem-solving and opportunity identification

    Value Proposition Design & Strategy 

    • Lead and define the end-to-end home value proposition and product portfolio strategy—including broadband connectivity (FTTH, FWA), content/OTT bundling, and smart home services driving product penetration rate, customer value index
    • Monitor and translate customer needs into targeted offerings, such as differentiated speed tiers, digital bundles, family or SME packages, and OTT/content partnerships
    • Responsible to ensure establishment of strategic product frameworks, and modular and scalable offerings that can be adopted and localized by OpCos across varying market conditions

    Product Development & Portfolio Management 

    • Lead the design, validation, and rollout of new product offerings and bundles that enhance customer value and drive uptake improving bundle attachment rate, Net promoter score by product tier
    • Own the full product lifecycle from ideation to market launch, ensuring a customer-first approach, Improvement in product lifecycle ROI through optimized feature design and rollout strategy and continuous product evolution based on usage, feedback, and performance
    • Collaborate closely with home technology and customer operations to ensure products are deliverable, supportable, and aligned with overall infrastructure readiness
    • Market Research & Customer Insights
    • Drive the analysis and interpretation of customer and market research to shape the Group Home’s product roadmap decisions ensuring value propositions are insight-led, segment-relevant, and future-ready
    • Monitor competitor offers, pricing strategies and industry innovations to ensure the home product portfolio remains differentiated and responsive across markets
    • Leverage internal BI and customer analytics to optimize product performance and iterate accordingly that maximizes uptake, engagement, and lifetime value

    Operational Delivery & Opco Support

    • Ensure effective implementation of Group-developed value propositions across all Opcos by supporting localization, go-to-market alignment, and performance tracking
    • Guide the Opco home commercial and product teams to adapt Group-level offerings to local customer segments, pricing elasticity, and infrastructure maturity
    • Continuously analyse in-market product performance across Opcos, providing ongoing support to refine the central product roadmap based on uptake, customer feedback, and market dynamics
    • Act as a commercial advisor to Opco leadership by offering hands-on support during launch cycles, market pilots, and new segment penetration efforts

    Innovation & Capability Development

    • Drive innovation within the home business, encouraging creative thinking and the exploration of new ideas and technologies
    • Act as a thought leader for innovation in the home space, continually exploring new business models and digital partnerships
    • Collaboration (Formal and Informal Relationships)

    Formal Relationships:

    • Group Home Commercial, Sales & Distribution, Customer Service Delivery, Pricing, Finance, Technology teams and respective functional leads
    • OpCo Home Functional Teams

    Informal Relationships:

    • Regulatory & government bodies, Market Research Agencies and Innovation Hubs, Customer Experience, and Insight Teams

    Qualifications

    Education:

    • Bachelor’s degree in business, Engineering, Telecommunications, or a related field
    • Master’s degree (MBA) or similar postgraduate qualifications is highly desirable

    Experience:

    • 12 years of experience in Value Proposition product management, commercial strategy, or innovation roles with at least 5 years of leadership experience within telecom, technology, or digital services industry
    • Proven experience in leading Home Value Proposition and product portfolios, specifically launching FTTH and FWA solutions targeted at mass-market or low-income segments, with a strong track record of driving commercial success in similar markets or business units
    • Strong domain expertise in home broadband technologies, services, and customer use-cases, with a deep understanding of FTTH, FWA, in-home connectivity, and the evolving needs of residential customers
    • Experience working in greenfield or transformation environments, with ability to build and scale from scratch 
    • A strong exposure to African or emerging markets, with an understanding of consumer behaviour, market challenges, and localization needs
    • Experience working in cross-functional, matrixed environments, influencing senior stakeholders, and mobilizing execution across diverse teams

    Core Competencies:

    • FTTH/FWA Product Lifecycle Management
    • Home Value Proposition Design & development
    • Customer Segmentation & Targeting
    • Go-to-market Strategy Development & Execution 
    • Commercial Impact Assessment & Optimization

    Apply Before 08/07/2025

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to MTN on ehle.fa.em2.oraclecloud.com to apply

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