Graphic Designer: Menwear & Boyswear at Woolworths

Introduction

• To create and design commercial visual concepts, imagery, and brand-related trims that align with Woolworths’ customer and taste level.

Job description
Graphic Trend Research and Analysis

• Conduct research, analysis, and present graphic and print trends to the Buying and Design teams.
• Understand graphic trend shifts for the upcoming season and translate these insights into commercial proposals suitable for Woolworths.
• Conduct store visits and competitor analysis to understand Woolworths’ customers

Design Creation in line with Critical Path

• Create sketches and drawings of new designs, developing placement prints, and all-over prints aligned with Buying and Design.
• Understand print direction, fabrication, manufacturing, and print terminology to ensure the creation of viable products and cost implications.
• Ensure Manage all creative requests assigned timeously aligned to WMC
• Ensure consistency of designs in line with brand guidelines

Cross-functional Collaboration

• Collaborate across departments for seasonal campaigns

Minimum requirements

• Relevant Graphic/ Textile Design diploma / degree
• 2-5 years Graphic Experience in Men’s and Boys’ graphics design
• Experience with licensed brands (advantageous). 

Technical & Functional Competencies: 

• Design Tools Proficiency: Advanced skills in Adobe Create Suite (Photoshop, Illustrator and other relevant packages). 
• Graphic Design Principles: A solid understanding of layout, typography, color therapy, and branding to create visually compelling designs. 
• Digital and Print Media Design: Competency in designing for a variety of media, understanding technical nuances that affect design. decision for digital and print materials.  
• Print Production: Knowledge of print Production processes and specifications, materials and formats. Understanding of printing techniques, fabrication and manufacturing. 
• Trend & market research: Ability to conduct thorough trend research, globally and locally using various platforms and sources to gather inspiration and develop design concepts that align with current and future customer demands. 
• Good communication skills: to accurately convey your concepts.