Head of Brand & Communications at takealot.com

Your responsibilities will include:

• Brand Strategy and  ATL campaign management.
• Developing an integrated communications plan to increase brand awareness and recognition, incorporating ATL, PR, Retail Marketing and digital channels.
• Implementing Communications plans.
• Being a custodian of the ‘Takealot’ brand tone: Ensure it is applied consistently and appropriately across all communications, and that all written copy conforms to minimum standards.
• Management of brand tone and accountable for consistent brand communications to our customers throughout the business.
• Overseeing the annual communications budget and ensuring its use is fully maximised.
• Corporate and Consumer PR and Communications agency direction (Atmosphere) & and media campaign/crisis communication management.
• Developing relationships with key media to secure and grow media coverage both online and writing press releases for media.
• Monitoring press stories relating to the company and its brand and maximising opportunities for positive PR and playing down any negative PR.
• Consulting on Communication Direction for all business development impacting brand.
• Collating and analysing current communications and messages and ensuring consistency.
• Developing and leading the company’s internal communication strategy.
• Leading on the brand strategy for Brand extensions -Marketplace & Private Label – in consultation with Retail Marketing Manager and Divisional Heads.
• Communicating brand to internal customers and stakeholders.
• Working with the CMO on development and reporting of brand metrics, including brand tracker, NPS in conjunction with Customer Service.
• Team management & development accountability (e.g. Brand Manager, Social Media Manager, Marketing Copywriter and a Content Producer).
• Creation and development of print and online advertising content, email marketing content, website management and content development, press releases, corporate videos, development of how to videos and marketing collateral.
• Managing performance of direct reports: Ensuring your direct reports produce consistently high-quality outputs and ensuring deadlines are met in a timeous fashion.
• Ensure quality control in all brand communications: Customer communications, Public Relations, internal communications
• Crafting and proof-reading customer facing communications across many channels, including Newsletters, CRM emails, social media channels, onsite marketing communications, etc.
• Managing corporate communications requirements for any special projects requiring brand

Qualification & Experience:

• Bachelor’s Degree or equivalent qualification in Communications, Copywriting, English.
• A minimum of 5+ years working in Communications, Copywriting / Content Production and/or related Brand management marketing.
• Experience in managing external agencies (ATL and PR agencies)
• Experience with Corporate and Consumer PR as well as Crisis communication.
• Experience in Managing a team for minimum of 5 years