Key Accounts Manager - eCommerce at ASSA ABLOY Group

Purpose of the Role:

• e-Business is recognized as a key growth driver for ASSA ABLOY, covering all digital touch points along an integrated customer journey. This includes customer experience, design, digital marketing, e-commerce on owned and 3rd party sites, customer service and technical support, data and analytics.
• We are looking for an Ecommerce Manager to develop and rollout the regions e-Business strategy with focus on Yale brand as first step. The job holder will be required to deliver the strategy and national growth plan.
• The role will deploy the e-Business strategy in the market region, implementing platforms and tools including analytics, growing the online presence and sales through own - and third-party e-shops.

In this role, you can expect to communicate with colleagues around the region on a daily basis and divisional teams as well.

Principle Responsibilities:

• Translate divisional plan into regional strategy, defining implementation plan, targets and KPIs
• Ownership of strategy, activation, content and technology platform to enable e-Business and drive e-commerce sales performance
• Implement go-to-market strategies and plans to accelerate adoption of e-tools, acting as a change agent to develop the business.
• Work closely with the rest of the Retail Team and Product Management as well as Marketing to define & implement sales strategy in different channels
• Develop and implement a roadmap for the online store, with focus on marketing and promotional calendar
• Coordinate marketing and social media campaigns over digital platforms in collaboration with marcom team, with updates around product launches, collaborations, selling reports
• Responsible for regular reporting on website & marketplace performance and customer experience metrics
• Responsible for optimizations to navigation, collections, search, and homepage
• Monitor competitive landscape and site benchmarks

Essential Qualifications & Experience:

• Experience in implementing e-Business strategy and programmes and driving both internal and external adoption.
• Commercial experience expected with exposure to IT and new technologies desired
• Good understanding of managing web shop.
• Good experience in developing and articulating customer journeys
• Experience in working in a global organisation
• Must have excellent written/oral communication and networking skills
• Driven and pro-active, stays on top of the issues and follows up rigorously
• Good team player with a consultative advisory style and experience
• Respectful and with high integrity
• Fluent in English
• Marketing degree preferred

Personal Characteristics:

• Team Player
• Proactive & Driven
• Strategic approach
• Attention to detail