Lead Campaign Manager at Nedbank

Job Purpose
Accountable for the design of client centric CVP's to drive key strategic goals, referred to as battlegrounds in the Nedbank Consumer Segment. The asset owner will manage squad backlog and ensure the strategic intent is delivered via direct marketing across the different available endpoints. The asset manager will be the product owner for projects, manage the squad to drive acquisition and leverage the analytical insights to drive business performance

Job Responsibilities

The asset owner will be responsible for the day to day management of the campaign squad and ultimately the success of the squads, responsibilities will include:

• Design and Development campaigns to meet strategic objectives whilst ensuring campaigns are relevant and client centric  
• Execute on campaigns through agreed business process 
• Review of end to end fulfilment processes for efficiency and effectiveness.
• Drive campaign performance by identifying shortfalls and ensuring corrective action is taken.
• Improve cross sell through driving digital enticement
• Focus on portfolio tilt and drive relevant products to increase revenue.
• Drive Life Cycle Management activities to increase revenue.
• Analyse relevant client feedback systems and identify common trends in client sales and retention challenges and recommend corrective action to achieve client satisfaction.
• Collaborate with key stakeholders to identify initiatives to ensure achievement of sales and retention targets.
• Conduct regular checks on sales claimed and leads provided to ensure compliance with policy and procedures.
• Ensure compliance to all relevant legislative and Nedbank Policies and Processes requirements.
• Obtain buy-in for developing new and/or enhanced processes (e.g. operational processes) that will improve the functioning of stakeholders' businesses by highlighting benefits in support of the implementation of recommendations.
• Seek opportunities to improve business processes and systems by identifying and recommending effective ways to operate and adding value to Nedbank.
• Ensure the implementation of test and control methodology for all campaigns
• Request and analyse analytics to improve exiting campaigns and identify new
• Report on campaign performance and propose improvements to drive conversion
• Ensure adequate campaign throughput
• Ensure constant review and refinement of campaign to drive conversion

Essential Qualifications - NQF Level

• Matric / Grade 12 / National Senior Certificate
• Advanced Diplomas/National 1st Degrees
• Minimum Experience Level
• 3 years campaign management and delivery experience

Technical / Professional Knowledge

• Advanced Excel
• Intermediate PowerPoint
• Data Analyses capability
• Business case development
• Understanding of balance sheet and income statements
• Ability to develop and design CVP’s 
• People and stakeholder management
• Team management experience

Closing Date: 14th, March 2022