Manager: Marketing (Sport) (12654) at The South African Broadcasting Corporation (SABC)

DUTIES AND RESPONSIBILITIES:

DEVELOP AND IMPLEMENT THE MARKETING STRATEGY 

• Develop and implement strategic marketing and brand plans, in order to retain and increase current market share.
• Develop and implement trade and consumer strategy.
• Develop the business case for the implementation of marketing strategy.
• Identify marketing opportunities by identifying consumer requirements; defining market, competitors’ share, and competitors’ advantages and weaknesses; forecasting projected business.
• Improve programme marketability and profitability by researching, identifying, and capitalising on market opportunities.

BUSINESS OPERATIONAL EFFICIENCY AND STAKEHOLDER RELATIONS 

• Communicate and sustain rapport with all media houses to ensure effective publicity of the station.
• Develop and Present to internal and external stakeholder to enhance communication, awareness and buy-in
• Obtain market share by planning, developing, implementing and evaluating advertising, merchandising, publicity and trade and consumer promotion programs.
• Interact with the internal service providers and ensure alignment to specific marketing strategy.
• Manage, maintain and expand customer relationships, exploit specific needs, anticipate and explore new opportunities.
• Collect, analyse and present marketing information to management.
• Synergise and provide information to Sales & Marketing for trade marketing purposes.
• Interaction with Sport sales to ensure that product campaign runs smoothly and is on time for on- air production.

FINANCIAL MANAGEMENT

• Plan, determine, manage and ensure cost-effective utilisation of marketing budget.
• Identify and exploit alternative revenue streams.
• Accountable for all Marketing related events and execution thereof. 

LEADERSHIP AND PEOPLE MANAGEMENT

• Effective implementation of Performance Management System in accordance with organizational policy and procedures
• Manage adequate staffing for workload and effective leadership (leave Management).
• Effective briefing and communication with department staff
• Personal Development Plans (PDP) for all staff members
• Provide direction on the retention and attraction of staff
• Individual coaching and mentoring conducted on an on-going basis to meet performance needs
• Transfer of skills in line with succession planning best practice to the team.

REPORTING AND DOCUMENTATION

• Provide monthly and quarterly reports (CSI and Digital)
• Post campaign and events analysis reports
• Maintain and update the electronic and manual filling system

INHERENT/MINIMUM REQUIREMENTS

 QUALIFICATIONS

• Bachelor’s Degree in Marketing, Communication or related disciplines (NQF7)

EXPERIENCE

• 6 Years’ experience in Marketing and Events of which 3 years should be on Supervisory Level.