Manager Omnichannel Activation WHS - EM South at adidas Group

Purpose & Overall Relevance for the Organization

• Ensure industry-leading execution and commercial impact of adidas marketing concepts at selected lifestyle & fashion key-accounts and field-accounts. Drive brand leadership at customers’ point of purchase, with a focus on sell-out.

Key Responsibilities

• Implement and analyse competitive/customised account specific marketing plans, linked to the strategic account plans and brand strategy, for selected lifestyle & fashion key accounts and field accounts.
• Manage budget & execution of the account marketing plans with sales.
• Coordinate with sales and retail to deliver concepts, on time at customer level.
• Assist with tracking implementation, ROI and discuss findings/conclusions with sales. and retail teams.
• Cooperate with sales &retail teams, act as the key contact to the accounts marketing team.
• Review and suggest account business opportunities, on category level, to identify growth opportunities.
• Support the sales and marketing teams in account planning and excellence in sell-in presentations, be it during seasonal sell-in meetings or strategic account meetings.
• Relay in-store communication needs to the brand marketing team.
• Contribute to the achievement of team objectives and KPIs.
• Other duties as assigned by supervisor.

KPI’s

• Brand Health KPI’s (brand momentum, net promoter score, spontaneous purchase intent, etc.).
• Market share.
• Market share vs plan.
• Go-to-market responsibilities.
• Execution excellence in brand concepts/stories.

Key Relationships

• Senior Manager Omnichannel Marketing EM South.
• Peers reporting into Snr Manager Omnichannel Marketing EM South.
• EM South Retail/WHS/Franchise team.
• Local sales and customer service team.
• VM team.
• Brand Activations team.
• Operations teams.
• Retailers.

Knowledge, skills abilities

• Good interpersonal, negotiation & influencing skills.
• Good project manage expertise.
• Experience in the field of trade and consumer marketing with a focus on lifestyle & fashion.
• Functional expertise with sales/retail, ideally as key account manager.
• Excellent communication and presentation skills.
• Experience in dealing with cross functional organizations.
• Good Excel and PowerPoint skills.

Requisite Education and Experience / Minimum Qualifications

• University degree in Business/ Marketing and/or a minimum of 3-5 years equivalent professional experience, ideally in Sales and/or Marketing
• Fluent in English