Marketing Analyst at Badger Holdings (Pty) Ltd

• Are you passionate about turning data into actionable insights that drive real business impact? Join Pacific International Insurance, a purpose-driven Australian pet insurance provider, and help us enhance customer experience, optimise media spend, and improve campaign performance through smart, strategic analytics.
• We’re launching an exciting new pet insurance brand in Australia, and we’re looking for a Marketing Analyst who thrives in a data-rich environment and enjoys collaborating across teams to deliver end-to-end marketing analytics that fuel growth.

Key Responsibilities

Marketing Analytics & Insights

• Collect, analyse, and interpret marketing data to support strategic decision-making.
• Deliver timely, accurate, and meaningful reporting across digital channels.
• Present actionable insights to stakeholders to improve campaign performance and customer engagement.

Performance Monitoring & Optimisation

• Track and analyse KPIs, ROI, CPL, and CPA across paid and organic channels.
• Use tools like Google Analytics, Google Tag Manager, and CRO platforms to monitor and optimise performance.
• Conduct A/B testing and support conversion rate optimisation (CRO) strategies.

Campaign & Budget Support

• Collaborate with the Head of Marketing to manage digital channel mix and budget allocation.
• Partner with the Digital Marketing Specialist to ensure accurate tracking and performance measurement.
• Identify high-performing channels and recommend budget shifts to maximise ROI.

SEO & Content Strategy

• Support keyword research and SEO performance tracking.
• Collaborate with content and development teams to improve organic visibility and website performance.

Customer Journey & Compliance

• Align analytics with customer lifecycle stages in partnership with CRM and product teams.
• Ensure all data and reporting practices comply with legal and regulatory standards.

Cross-Functional Collaboration

• Work closely with email, social, and offline marketing teams to ensure cohesive reporting and insights.
• Support agency-managed campaigns with performance data and recommendations.

Where you’ll work

• Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa’s stunning Garden Route.
• Working hours will be semi-aligned to the Australian time zone: 06:00 to15:00 SA time giving you more free time later in your day!

Job Requirements
Essential Skills & Experience

• 5+ years in digital marketing analytics or performance marketing.
• Experience managing and analysing large digital marketing budgets.
• Strong understanding of PPC, CPC, SEO, and CRO strategies.
• Proficiency in Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Ads, YouTube, TikTok, and programmatic DSPs.
• Excellent analytical, communication, and stakeholder engagement skills.
• Ability to manage multiple projects and meet deadlines in a remote environment.

Bonus Points For

• Experience in insurance or pet care industries.
• Familiarity with the Australian regulatory environment.
• Diploma in Marketing, Communications, Digital Media, or related field.
• Passion for pets or animal welfare.