Marketing and Communications Specialist at Proconics

Purpose of the position:

• We are seeking a dynamic and results driven Marketing & Communications Specialist to develop and implement strategic initiatives that strengthen the collective brand identity, values, and offerings of the Proconics group of companies. This role ensures consistent, impactful messaging across internal and external audiences, aligning communication efforts with business objectives and delivery outcomes across the group. The ideal candidate will bring a strong background in public relations, with proven ability to build trust, manage reputation, and drive engagement that translates into measurable business results.

Qualifications/Experience:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum 5–7 years of experience in marketing, communications, and PR, ideally with multi-business or B2B exposure.
• Proven track record in media relations, stakeholder engagement, and reputation management.
• Strong strategic thinking with hands-on campaign execution skills across digital and traditional channels.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
• Experience in brand management, digital marketing, and crisis communication.
• Strong project management skills with the ability to manage multiple priorities under tight deadlines.
• Leadership and team management experience is an advantage, particularly in cross-functional or multi-company settings.
• Required Outputs and Responsibilities:
• Develop and implement comprehensive marketing and communications strategies for all assigned business units.
• Oversee internal and external communications, ensuring consistent brand messaging and tone.
• Manage the creation of marketing collateral, digital campaigns, and social media content.
• Coordinate and execute events, sponsorships, and campaigns that enhance brand visibility.
• Lead communication efforts during sensitive or high-stakes situations, proactively safeguard the organization’s reputation, and implement strategies to mitigate risks and maintain stakeholder confidence.
• Monitor market trends, competitor activities, and customer insights to inform marketing strategy.
• Collaborate with business unit leaders to align marketing initiatives with business goals.
• Develop and manage marketing budgets for assigned Business Units.
• Measure and report on the effectiveness of marketing campaigns and initiatives.
• Build and maintain strong relationships with media, agencies, and key stakeholders.

Personal Attributes

• Ability to take directions and apply feedback effectively.
• Creativity & Innovation
• Stakeholder Management & Relationship Building
• Adaptability & Problem Solving
• Strategic Communication & Storytelling
• Media Relations, Reputation Management and Crisis Management
• Collaboration & Cross Functional Influence
• Leadership & Initiative
• Good time management skills with the ability to handle multiple projects.
• Excellent interpersonal skills for teamwork and stakeholder engagement.
• Strong communication and collaboration skills.
• Creative and design innovation.
• Commitment to ethical practices in all actions and communications.
• Proactive Mindset – Taking initiative and ownership of tasks and responsibilities.
• Innovative thinking for developing marketing campaigns.
• Opportunity to drive marketing strategy across multiple high-impact business units.

Deadline:23rd February,2026