Marketing Coordinator at MRI Software

The ideal candidate should be able to move fast, pay attention to detail, and think creatively as they bring campaigns and content from concept to execution, with a passion for collaboration, experimentation, and evaluation in their approach to B2B marketing.

KEY RESPONSIBILITIES:

• Execute campaign, product, event or content email marketing campaigns, including email creation, scheduling, testing, and contact database management, in collaboration with the wider EMEA marketing team
• Monitor, track, and report on all marketing campaign performance (Marketing Qualified Leads, email open rates, CTR, etc.), providing recommendations for enhancing their effectiveness.
• Coordinate event promotion and logistics for webinars, conferences, and trade shows, establishing contacts, developing promotional assets and schedules
• Write, edit and distribute client facing content and communications in region e.g. client wins, newsletters etc.
• Collaborate with product, digital, and wider global marketing team - both in person and virtually - to execute campaigns and content production
• Administer campaigns through a marketing automation solution (Pardot)
• Facilitate a strong working relationship with sales and product teams by communicating campaign objectives, timelines, and deliverables and providing instruction for use

Requirements

• 2+ years of B2B marketing experience; familiarity with software marketing and/or real estate industry a plus
• Knowledge of and hands-on experience with: Marketing Automation (Pardot a plus), CRM (SalesForce), Account-Based Marketing, and a quick learner of new tools
• Goal-oriented towards key metrics including pipeline impact
• Proactive, problem-solving skills
• Degree in a Marketing, Communications, or equivalent field experience
• Effective time management skills and comfort juggling multiple projects while maintaining a detail-oriented approach
• Demonstrated ability to work independently and as a member of a team
• Creative, high energy, innovative, proactive, and resourceful