Marketing Coordinator at Spur Corporation

Job Description

• The Marketing Coordinator supports the execution of marketing and brand initiatives aligned with Spur Corporation’s standards and values. 

Job Requirements
Key ResponsibilitiesMarketing & Brand Support

• Assist in the planning, coordination, and execution of national and local marketing campaigns in line with Spur Corporation brand guidelines.
• Ensure consistent application of brand standards across all marketing materials, platforms, and franchise communications.
• Coordinate promotional calendars, product launches, and seasonal campaigns.

Franchise & Stakeholder Coordination

• Act as a liaison between head office, franchisees, suppliers, and agencies.
• Support franchisees with marketing toolkits, promotional guidelines, and campaign execution.
• Respond to franchise marketing queries and provide ongoing support.

Digital & Social Media Support

• Assist with content planning and coordination for social media, website updates, and digital campaigns.
• Monitor social media engagement and escalate customer feedback or brand-related issues where necessary.
• Support basic reporting on digital performance and campaign outcomes.

Campaign Administration & Reporting

• Coordinate campaign timelines, artwork approvals, and distribution of marketing materials.
• Track campaign performance, compile reports, and provide insights to the marketing team.
• Maintain accurate marketing records, databases, and asset libraries.

Supplier & Agency Coordination

• Liaise with external agencies, printers, media partners, and suppliers.
• Assist with briefing agencies, tracking deliverables, and ensuring deadlines are met.
• Support cost control by tracking budgets and purchase orders.

Minimum RequirementsQualifications

• Diploma or Degree in Marketing, Communications, Brand Management, or a related field.

Experience

• 1–3 years’ experience in a marketing coordination or support role.
• Experience in retail, FMCG, hospitality, or franchised environments will be advantageous.

Skills & Competencies

• Strong organisational and coordination skills
• Excellent written and verbal communication skills
• Attention to detail and brand sensitivity
• Ability to manage multiple projects and deadlines
• Basic understanding of digital and social media marketing
• Proficiency in MS Office (Word, Excel, PowerPoint); marketing platforms are advantageous
• Ability to work collaboratively in a fast-paced environment

Personal Attributes

• Brand-conscious and customer-focused
• Proactive, reliable, and deadline-driven
• Adaptable and able to work under pressure
• Strong interpersonal skills and a team-oriented mindset

Key Performance Indicators (KPIs)

• Timely execution of marketing campaigns
• Brand compliance across all materials
• Quality and accuracy of marketing coordination and reporting
• Franchise and stakeholder satisfaction
• Contribution to customer engagement and brand visibility