Marketing Manager: Digital at Sanlam Group

Role purpose:

This role will support the development and execution of the marketing strategy for Sanlam Credit Solutions (SCS).

• The role is responsible for scrutinising the competitor landscape and stay up to date with global trends for similar platforms.  The successful applicant must have a passion for and sound comprehension of digital business platforms, understand what drives client behaviour and how to interpret it to the benefit of the digital business. Understanding client behaviour by analysing on platform behaviour and growing SCS’s client base via digital marketing to both the open market and the Sanlam client base are all core to the role.

Output/Core Tasks:

• Continuous analytics and agile campaigning.
• Continuous input into improving the user experience on the platform and elevating the competitive edge .
• Execute and coordinate all digital marketing activities of Sanlam Credit Solutions.
• Plan, communicate and execute the different SCS digital campaigns and initiatives in line with the annual Sanlam Life calendar/schedule.
• Engage with digital media agencies and ensure the development and execution of the digital marketing strategy.
• Collaborate with internal stakeholders to ensure execution of digital marketing activities in support of the achievement of business goals.
• Ensure brand consistency and protection of digital properties.
• Track and report campaign and online marketing success through effective measurement metrics.  Make recommendations for improvement and take corrective steps.
• Identify trends and communicate learnings and intelligence of online marketing capability to the business.
• Manage expenses and budget.
• Liaison with the SCS JV partner being Intelligent Debt Management (IDM) on digital campaigning and digital re-engagement strategies.

Role Requirements:
 

Qualifications:

• Relevant Marketing qualification – minimum 3-year qualification
• Microsoft Office suite, Excel
   

Knowledge and Experience:

• Market research and reporting
• Digital Marketing
• Data management and analytics interpretation
• At least 5years relevant industry experience, specifically Retail Credit business
• At least 5 years Digital Marketing experience
• At least 5 years Brand management experience
• HTML; Google Analytics, AdWords, DoubleClick suite, D 365

Competencies:

• Business Insight
• Action orientated
• Plans and aligns
• Builds networks
• Excellent Communication skills
• Negotiation skills
• Decision making skills

Sanlam Competencies:

• Being resilient
• Collaborates
• Cultivates innovation
• Customer focus
• Drives results

Build a successful career with us

• We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping  our employees to realise their worth. Through its four business clusters – Sanlam Life and Savings, Sanlam Investment Group, Sanlam Emerging Markets, Santam, as well as MiWay and the Group Office – the group provides many opportunities for growth and development.

Turnaround time

The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers. 

Closing date: 6 August 2021

Our commitment to transformation
 

The Sanlam Group is committed to achieving transformation and embraces diversity.  This commitment is what drives us to achieve a diverse, inclusive and equitable workplace as we believe that these are key components to ensuring a thriving and sustainable business in South Africa.  The Group's Employment Equity plan and targets will be considered as part of the selection process.