Marketing Manager - Energy & E-Mobility at Rubicon Energy & Automation

Responsibilities

• Collaborate with the Energy & E-Mobility marketing and sales teams to develop comprehensive B2C marketing strategies that align with overall marketing goals and objectives.
• Plan, execute, and manage B2C marketing campaigns across various channels, including digital advertising, social media, email marketing, content marketing, and offline channels, as well as leveraging partnerships to extend campaign reach.
• Conduct market research and analyse consumer behaviour, preferences, and trends to identify target segments, customer needs, and growth opportunities.
• Work closely with marketing, sales and product teams to develop and refine marketing messages and value propositions that resonate with B2C customers in the energy and e-mobility sectors.
• Develop and optimize customer journeys and touchpoints, ensuring a seamless and engaging experience across all marketing channels.
• Collaborate with the Group Digital Marketing Manager to leverage digital marketing strategies and tactics, including SEO, SEM, social media advertising, and influencer partnerships, to drive B2C customer acquisition and engagement.
• Oversee the creation and distribution of compelling content, including articles, blog posts, videos, and social media content, to increase brand awareness and customer engagement.
• Monitor and analyze KPIs to measure campaign performance, identify areas for improvement, and optimize marketing efforts.
• Utilize marketing automation tools and CRM systems to segment customer data, personalize communications, and drive customer retention.
• Collaborate with internal teams, such as sales, product, and service, to ensure consistent messaging and alignment across all customer touchpoints.
• Stay up to date with industry trends, competitors, and emerging technologies in the energy and e-mobility sectors, and provide recommendations for innovation and differentiation.
• Prepare reports and presentations on marketing performance, insights, and recommendations for stakeholders and senior management.

Qualifications

• Bachelor's degree in marketing, business, or a related field. Post graduate degree is a plus.
• Proven work experience as a Retail/ B2C Marketing Manager or similar role, preferably in the energy or e-mobility industries.
• Strong understanding of B2C marketing principles, strategies, and best practices, with a focus on customer acquisition, retention, and loyalty.
• Experience in developing and executing multi-channel marketing campaigns, including digital advertising, social media, email marketing, content marketing, and offline channels.
• Knowledge of digital marketing tools and platforms, such as Google Analytics, social media management tools, marketing automation systems, and CRM software.
• Familiarity with SEO, SEM, social media advertising, and other digital marketing tactics.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.