Marketing Manager at Peermont Global

Job Purpose

• To manage marketing of various products and service offerings for the online betting unit(Palacebet) by designing a marketing strategy, Drafting, implementing, maintaining, and revising marketing campaigns in order to drive sales and revenue of the company.

Qualifications

• Bachelors’ Degree in Marketing or similar;

Minimum Requirements

• 5 years’ related experience;
• Knowledge and experience in online marketing, media campaigns, affiliate marketing and SEO;
• Sound management, communication and negotiation skills;
• Previous sports betting experience would be an added advantage;
• Ability to prepare, understand and analyse business strategies, financial statements and business plans;
• Strong numeracy and analytical skills;
• Proven managerial, problem solving and critical thinking skills;
• Ability to exercise independent judgement within established policies;
• Knowledge and interest in various sporting disciplines;
• Sound understanding of the POPI Act and other legislation relating to on-line gaming
• Prior experience in managing affiliate programs

Main Responsibilites

• Create and evaluate social media strategies and manage all social media platforms for the business.
• Manage Paid Social Media Campaigns within agreed budgets.
• Manage and control the scheduling of CRM mailers and SMS campaigns.
• Develop new ideas and methods to engage customers on social platforms and grow the social media reach.
• Optimise content for search engines and lead generation.
• Create content that helps articulate the value of the products/services.
• Work closely with appropriate management on launches of new products.
• Gather and analyse information to better understand market needs for products.
• Manage the marketing budget and ensure focus on core business goals for online marketing and advertising.
• Lead and develop a world class affiliate marketing programme by accurately assessing the potential of new affiliate and media partners.
• Negotiate profitable affiliate deals and media buys within agreed budgets.
• Develop and manage a successful SEO plan.
• Benchmark performance of campaigns against standard online media metrics and other defined KPI’s.
• Analyse data daily to spot trends/opportunities and act upon them.
• Ensure that player activity and changes are closely monitored to ensure maximum extraction of value.
• Implement appropriate measures to ensure the inclusion of alternative communication methods, promotional mix, user experience and promotional strategy.
• Provide regular updated to team members and management, summarising campaign performance and planned projected near-future campaigns.
• Regularly review best practice and ensure these are documented and followed.
• Working with the VIP Hosts to ensure that a customer centric VIP programmes is planned and implemented to ensure that VIP’s are effectively identified, developed and retained.