Marketing Manager (Senior) Corporate & Employee Benefits and Discovery Green at Discovery Limited

Areas of responsibility may include but not limited to

• To develop and execute Discovery’s CEB and Green strategy to build brand and product awareness which translates into product growth and sales
• Manage and optimise current and potential organic and paid acquisition channels
• To implement best in class direct communication plans for clients of our corporate offerings
• Continuously enhance and improve strategies, communications and imagery within the portfolio
• Unpack complex business needs to cater to this segment and to provide creative solutions considering all stakeholders
• To ensure that solutions are in line with Discovery marketing model and business strategy
• To enable fact-based and data-driven decision making on the portfolio by establishing correlations between marketing activities, revenue and profitability
• To manage a budget and expenditures for defined marketing initiatives
• Research, examine and implement new opportunities and best practices in the business-to-business space and become the segment subject matter expert 
• Monitor market intelligence and keep track of competitor and market movements
• Proactive
• Bringing ideas to business on product and go-to-market
• Doing feasibility studies and defining new ways of doing things
• Measuring impact and driving corrective action
• Ensuring effective implementation of plans
• Managing conflict early and effectively
• Reactive
• Responding to business needs timeously

Competencies

Knowledge

• Business to business market segment insights and expertise
• Efficient channel selection according to target audience
• Agency workflow  
• Digital advertising – platform selection, SEO and analysis
• Print and production processes
• Marketing mix and application

Education and Experience

Qualifications

• Minimum 3 year undergraduate
• Post graduate qualification in marketing or business is highly advantageous
• Minimum of 5 years’ experience in Marketing, Strategy or a business-to-business environment

Experience

• Business to business marketing or customer engagement experience
• Advantageous industries - financial services, professional services banking, mobile telecoms
• Sound knowledge of key marketing disciplines not limited to GTM strategies, market development, driving adoption of digital services, B2B marketing, digital marketing and relationship marketing.