Marketing Manager (Senior) at Discovery Limited

To partner with business to develop and implement integrated, strategically aligned through-the-line marketing solutions to drive growth and acquisition for Discovery Bank. The Divisional Marketing Manager will operationalise strategy through project management, within budget, applying best practice marketing principles and leveraging key partnerships internally and externally.

In addition, the Divisional Marketing Manager provides specialist marketing advice to stakeholders and is responsible for managing, coordinating and coaching a team.

Areas of responsibility may include but not limited to
Managing the Acquisition and Growth Marketing Division

• Drive a marketing acquisition strategy for Discovery Bank, aligned to Business objectives, using targeted propositions for different segments, and Discovery audiences.
• Deliver integrated marketing campaigns to drive awareness, consideration and interest across all platforms.
• Implement principles and workflows to ensure marketing strategy is aligned to Discovery marketing model and overall business strategy.
• Create innovative, consistent, integrated solutions to improve business practices, processes and synergies to increase sales, efficiencies or effectiveness.
• Creation of seamless client and lead generation journeys
• Unpack complex business needs and to provide creative solutions considering all stakeholders
• Create integrated solutions which are consistent across all brands/ businesses and communities and which meet best practice principles
• Secure approval for all content relating to the organisation's reputation destined for internal and external publication.
• Work cross-functionally to help develop advertising and promotional programmes, pricing, and positioning and manages information flow between the department, clients and service providers.
• Collate, compile and report on key business metrics.
• Propose initiatives and identify opportunities for growth, expansion or new direction.

Manage people and ensure continuous improvement and professional development

• Foster an environment conducive to cross-functional skills transfer and integrate and harness team specialities and talent.
• Cultivate an environment where creativity and innovation are encouraged and provide necessary guidance, coaching and support in this regard.
• Ensure team is highly motivated, challenged and supported.
• Implement fit for purpose marketing systems, policies and practices and continually review and improve on them.
• Recruit and develop quality staff as required in consultation with the Head of Marketing and HR.
• Ensure staff are clear about their roles, procedures and practices - conduct regular performance contracting and review processes.
• Delegate responsibility and authority whilst monitoring and managing performance
• Maintain up to date professional and technical knowledge and keep abreast of industry trends and pertinent legislation.
• Ensure team has excellent product and technical knowledge in order to deliver strategy and build brand.
• Contribute to team success by ensuring team commitment and cohesion; value individual contributions and shows respect for others.
• Respect diversity and encourage an environment that values inclusivity.

Build and manage operational relationships with Internal Stakeholders

• Interface with senior business colleagues to contribute to brand or communication strategy.
• Research local and international trends and business enablers and makes recommendation for their customisation and incorporation into operations.
• Provide expert guidance to colleagues on industry best practice.
• Participate in meetings and forums to share knowledge, encourage innovation and manage complexities.
• Manage, balance and align customer requirements and quality of service to build brand presence and strength.
• Use customer feedback to inform service delivery improvements.

Operationalise, align and optimise large strategic Marketing Projects

• Liaise with different business units to understand business needs as they relate to marketing and business campaigns.
• Develop and manage the execution of multiple projects from conception to post implementation.
• Project manage and ensure effective delivery of all campaigns
• Ensure campaign activities translate into profits or other strategic business objectives and create value for customers and shareholders.
• Oversee short/medium term planning and optimise resource allocation across projects
• Monitor and measure the success of marketing initiatives, drive corrective action and advise the organisation accordingly.
• Guide and enable change management initiatives and communication requirements for all projects.
• Define and plan delivery of projects from start to completion within the scope, budget, agreed time-lines and to specified quality requirements.
• Perform a coordination and liaison role between project team members and business.
• Identify possible risk and opportunities and provides contingency plans.

Competencies

Knowledge

• South African banking industry and segments
• Understanding of different Discovery audiences beneficial
• Various direct marketing channels required including digital marketing channels as well as a working knowledge of various media channels
• Production processes (including time lines and costing)

Skill

• Convert technical information to audience appropriate communication
• Influence and persuade people to get things done
• Negotiate
• Present and sell your ideas
• Question processes, strategy and outputs
• Multi-task on multiple projects
• Leadership skills: Guide, develop and motivate others
• Make decisions
• Solve complex problems
• Build trusted relationships with stakeholders
• Manage conflict
• Manage trade offs
• Instil confidence in others
• Communicate well in English both in writing and verbally
• Analyse campaign effectiveness and suggest improvements
• Keep abreast of trends in campaigning across industries
• Develop multi-channel campaign plan and project manage implementation thereof
• Provide strategic and tactical feedback to Product teams on go-to-market feasibility and plans
• Understanding of creative lead generation sources
• Understand and measure ROI for campaign interventions
• Conceptualise creative campaigns to solve business problems
• Attributes
• Empathetic
• Diplomatic
• People and relationship focused
• Sociable
• Team player
• Seen as a trusted advisor by clients
• Resilient
• Able to work calmly under pressure and provide answers and direction to others
• Flexible and adaptable
• Tenacious and persistent
• Dynamic and energetic
• Driven
• Confident
• Passionate
• Have initiative- being a self-starter
• Naturally inclined to work hard
• Action oriented (doer)
• Solution oriented
• Detail oriented
• Ability to think outside the box

Education And Experience

• Qualifications
• Relevant Bachelor's Degree : Honours in BA / B.Comm in Marketing / Communications or other relevant qualifications
• 6 - 8 years marketing / industry experience
• Relevant industry qualification/experience (Financial Services)
• Relevant industry experience, experience in Financial Services client acquisition