Marketing Manager: Simba PC at PepsiCo

Auto req ID: 210984BR

Job Description

Marketing Strategy Development & Implementation:

• Develop LT & ST Category Insight & Strategy (Strat Plan & AOP), Portfolio Direction from Marketing Director.
• Lead the development of strategies for Simba PC Snack Brands (which includes innovation) to build brand equity and grow per caps.
• Facilitate and guide the PC Brands team in the development of strategies and implementation plans of the Simba PC brands
• Implementation & Control, Cross Functional Alignment Category Profit Responsibility
• Align the Simba PC Brands to the marketing calendar - both long term and short term
• Support the Marketing Director for implementation and delivery of the Simba PC Brand portfolio.
• Ensure the integration of the Simba PC Marketing team within that of the BU, and ensure that the team optimizes its use of shared and support services.
• Leverage Simba PC initiatives with BU strategy and objectives
• Manage agencies in the development of communication to deliver on KPIs
• Lead the development and execution of Simba PC thematic communication (where applicable)
• Lead and support with BU specific communication
• Supports development of annual insight plans to support strategy development and strategy performance tracking
• Ensures PR strategy alignment and implementation
• Lead and support the global and Simba PC trademark protection
• Manage budgets with approved levels in line with agreed AOP

SBP/AOP Plan Development and Execution:

• Support and align with the Marketing Director with SBP and AOP development
• Translate business strategies to develop marketing brand portfolio strategies, objectives and plans to facilitate business unit growth.
• Develop marketing strategy; design, implement, and facilitate annual marketing plan for the Simba PC Brands Portfolio
• Lead in identifying opportunities and priorities during the BU AOP and SBP cycle plans
• Support and facilitate development and implementation of section business/marketing plans.
• Identify and evaluate ideas in between AOP and SBP cycle plans that are not in plan to maximise competitive advantage
• Plan and administer the Simba PC Brands Portfolio budget, while allocating and supporting the development of each Brand budget.

Reporting:

• Lead the presentation development of MBR, AOP and SBP for area of responsibility
• Develop and deliver insightful presentations and strategies to the Marketing Director, business unit and LT where appropriate.

Bring the strategy to life:

• Lead the strategy process ‘A-Z’ from aligning with Simba PC strategy, deep consumer understanding to commercialisation while facilitating cross functional involvement and managing real and potential roadblocks (including sales, finance, operations etc.)
• Set out clear market and brand KPI’s for each brand and brand custodian
• Make the right trademark/ legal trade-offs early in the process
• Deliver results: volume-revenue-nopbt.

Lead Multifunctional teams:

• Coordinate and lead the team’s work stream consisting of marketing, R&D, ops, finance, purchasing and external partners
• Align and re-align with functional team, Marketing Director and LT to get buy-in and commitment.

Capability/ Strengthen and Leverage the Organisation

• Liaise with Region on developing programs and best practices to meet Brand and BU needs
• Align Marketing Director and Leadership team on strategy and implementation plans
• Takes responsibility on personal growth, performance and development objectives

Talent Development:

• Assist the business and marketing team to meet its objectives, live the values and culture and to practice company policies.
• Provide functional and business leadership and direction to the team.
• Coaching and developing talent
• Succession planning

Global Control Standards:

• Ensure team’s GCS compliance at all times
   

Experience
Qualifications/Requirements

• Previous FMCG marketing experience (8 years minimum within marketing management)
• People management experience (5 years) working with mega brands.

Knowledge/Skill

• Marketing/Business Tertiary qualification (degree) as minimum
• Strong functional marketing skills and ethos
• Strong general management skills
• Strong social media and digital communication skills
• International perspective,
• Presentation skills,
• Persuasive skills
• Negotiation skills
• Strong Computer skills (literacy)
   

“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"