Marketing Manager - Stellenbosch at Unifi Group

Minimum Requirements

• Bachelor degree in Marketing or related field;
• At least 7 years experience in similar role;
• Experience in identifying target audiences and devising digital campaigns to engage, inform and motivate audience;
• Experience in optimizing landing pages and user funnels;
• Experience with A/B and multivariate experiments;
• Strong knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
• Working knowledge of ad serving tools (e.g., DART, Atlas);
• Experience in setting up and optimizing Google Adwords campaigns;
• Proficiency in Google Documents and Sheets;
• Excellent communication, written and verbal;
• Strong capability to organize and deliver impact;
• Creative, numerical and analytical;
• Humble yet ambitious.

Duties and Responsibilities

• Develop an effective marketing strategy for short-term lending;
• Maintain a strategy and marketing spend that weighs up the immediate need for acquiring customers and the long-term need for building the brand;
• Develop a deep understanding of the customer acquisition funnel and propose activities to improve appropriately;
• Drive new customer acquisition and reactivation of dormant customers with Sales operation;
• Develop sensible, scoped and measurable campaigns from the strategy to incrementally move the business forward;
• Monitor outcomes of the strategy or particular campaigns, propose refinement, and create and present periodic reports to the executive;
• Continuously assess customer needs and propose solutions to better fulfill those needs;
• Deeply understand the customer journey and propose refinement;
• Assist in the continuous improvement of Customer Service efforts;
• Conduct periodic market research and analysis to evaluate trends, understand brand awareness, and gauge competitor operations;
• Maintain relationships with marketing partners and ensure ongoing effectiveness of spend and alignment with business strategy;
• Write copy for diverse marketing distributions;
• Collaborate with managers in preparing budgets and monitoring expenses.