Marketing Operations Associate at Scrums.com.

Position details: 

• The Marketing Operations Specialist will be responsible for managing and optimising our marketing technology stack, ensuring seamless integration and data accuracy across platforms. This person will support the marketing team by providing insights and analytics, improving processes, and ensuring the successful execution of marketing campaigns.

Day by Day responsibilities:

• Marketing Technology Management: Oversee the configuration, maintenance, and optimization of marketing tools and platforms (e.g., CRM, marketing automation, analytics tools).
• Campaign Support: Work closely with the marketing team to support the execution of marketing campaigns, including email marketing, social media, and digital advertising.
• Data Management: Ensure data integrity and accuracy across all marketing systems, and manage data imports, exports, and synchronisation between systems.
• Reporting and Analytics: Develop and maintain marketing performance dashboards, and provide insights and recommendations based on data analysis.
• Process Improvement: Identify opportunities to streamline and automate marketing processes to increase efficiency and effectiveness.
• Lead Management: Support lead management processes, including lead scoring, routing, and nurturing workflows.
• Compliance: Ensure marketing activities comply with data privacy regulations and best practices.

Job requirements

Requirements :
Technical Skills

• Proficiency with marketing automation platforms (e.g.,HubSpot)
• Experience with CRM systems (e.g., Hubspot, Salesforce).
• Strong understanding of data management and analytics tools(e.g., Google Analytics, Looker).
• Familiarity with email marketing platforms and tools.

Analytical Skills:

• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Experience with creating and maintaining dashboards and reports.
• Communication Skills:
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams.

Project Management:

• Strong organisational and project management skills.
• Ability to manage multiple projects simultaneously and meet
• deadlines
• Advantageous if you have the following skills:
• A/B Testing
• Account-Based Marketing (ABM)
• Marketing Certifications
• Advanced Analytics
•  Web Development
•  Graphic Design
• Compliance Knowledge
• Project Management Tools
• SEO and SEM
• Keyword Research:Ability to conduct thorough keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs.
• Understanding of how to identify high-traffic, low-competition keywords relevant to the business.
• On-Page Optimization: Proficiency in optimizing website content, meta tags, headers, and URLs for search engines.
• Experience with implementing structured data and schema markup.
• Content Strategy: Ability to develop and execute content strategies that align with SEO goals.
• Experience with creating SEO-friendly content that attracts and engages target audiences.
• Technical SEO: Understanding of technical aspects of SEO, including website speed optimization, mobile responsiveness, and site architecture.
•  Familiarity with tools like Google Search Console, Screaming Frog, and GTmetrix for technical audits.

Link Building:

• Knowledge of link-building strategies and techniques to improve domain authority and search rankings.
• Experience with outreach campaigns and acquiring high-quality backlinks.

SEO Analytics:

• Proficiency in using analytics tools like Google Analytics, Moz, or SEMrush to track and analyze SEO performance.
• Ability to generate and interpret reports to provide actionable insights.

Local SEO:

•  Experience with optimising for local search, including Google My Business and local citation management.
• Understanding of local search ranking factors and how to improve visibility for local queries.