Marketing Representative at Caterpillar Inc.

Description

As a Marketing Representative, you will begin your development with different projects and a 4-month Marketing Training Class. The projects will take place during rotational assignments tailored to the aftermarket sales representative career path. Rotational assignments will be focused on developing industry and product application knowledge as well as a strong understanding of the Caterpillar Dealer network.

Possible placements for rotational assignments can include but are not limited to:

• Supporting go to market of product support solutions
• Supporting parts pricing or sales variance team
• Supporting the product support sales leads team, tracking opportunity,

Those job placements will support the employee to eventually become an aftermarket sales rep.

The Aftermarket Sales Representative Job Duties Include

• Deliver, in collaboration with the other internal industries, to the annual total business plan for the assigned dealer territories (shared goal). Once an industry specific business plan will be developed, the accountability will move to such plan.
• In collaboration with assigned dealers develop and implement aftermarket solutions industry account plans for assigned high-opportunity customer accounts. Adopt and be an advocate for sales funnel management methods.
• Collaborate with industries to identify customer accounts for growth
• Develop aftermarket solutions growth opportunities & execute approved targeted marketing campaigns
• Optimize parts sales variance utilization within assigned budget to drive incremental top line revenue and deliver business plan.
• Drive regular sales performance reviews with dealers and ensure implementation of corrective actions where needed.
• Track opportunity, participation and close rates and report VOC/VOD in the CRM system. Develop local action plans, leveraging CRM and Customer Insights, to attack lost sales.
• Seek understanding, document and communicate internally on customer requirements, business models, competitive landscape and other market intelligence to ensure product groups and other entities are aware of product & customer needs.
• Drive customer connectivity as an enabler to business
• Interact with Caterpillar global or regional account management to achieve growth of aftermarket solutions goals with specific customers (as applicable).
• Partner with & influence other internal parties to ensure general customer needs are met for an effective commercial relationship

Qualifications

Required Qualifications

• Requires a marketing, business administration or engineering degree or the equivalent
• Must be willing to travel extensively (30%-60% depending on the role)
• Demonstrated technical aptitudes
• Good communication, interpersonal and collaboration skills
• Must be willing to relocate for a minimum duration of 3 months

Desired Qualifications

• Have 5 years of working experience
• Previous technical or entry-level marketing experience preferred
• Intermediate proficiency with any of the following equipment
• Construction Equipment
• Mining Equipment
• Diesel Engines
• Natural Gas Engines
• On-Highway Trucks