Marketing Specialist at Vodafone Global Enterprise

Role Purpose

• Develop and execute regional integrated marketing and promotional plans across Foundation, EBU (Central), and CBU commercial counties.

Your Responsibilities Will Include

• Drive PR & CSI with external service agents, media, and other key role players to ensure that the brand objectives are met.
• Report on monthly advertising, sales, and promotion budgets, track to ensure positive ROI.
• Planning, execution and evaluation of regional / county promotions and marketing actions
• Conduct post activation evaluations on all promotional and marketing activations to determine implementation effectiveness and return.
• Monitor the use of the Vodacom brands at events, sponsorships, and promotions for consistent application and visibility, ensuring compliance according to CI, standards, policies, and procedures
• Manage regional advertising and branding – billboards, branding rollouts, pop-up store locations etc – will specialist manage or provide support – more support
• Expand pop-up store locations, local branding rollout, CI management, billboards, & OOH (KZN)
• Ensure A&R in line with budget forecasts and estimates with respect to contract acquisition and retention spend; and average A&R across channels (Central, Mpum)
• Competitor markets analysis across all counties.
• In depth understanding of / and implementation of segmentation across all counties
• Brief in artwork and drive bookings and execution of schedule as per County and Segment requirement
• VB Public and Private sector support, event management; stakeholder compliance; set up and strike ; photography; management of promotional items and devices; identifying opportunities to leverage; partnering with HO; supporting CSI initiatives linked to departments; Adhoc department requests; Major public sector events in the region;
• Monitor the use of the Vodacom brands at events, partnerships, and promotions for consistent application and visibility, ensuring compliance according to CI, standards, policies, ethics, and procedures.
• Drive PR & media with external media players. Draft press release; speaker notes; circulation of press statements; media invites. Radio chase list and creation; negotiation of partnership and stakeholder management, booking of OB's and adhoc interviews and events.
• Manage radio stations partnerships / Monthly planning with counties and tracking of activity.
• Drive ATL and BTL campaigns to support Sales

The Ideal Candidate For This Role Will Have

• Matric / Grade 12 with 5 years of relevant experience
• OR
• 3-year commercial diploma or degree (NQF 6 or higher) or SAQA accredited equivalent with 3 years relevant experience

Core Competencies, Knowledge, And Experience

• At least 3 – 5 years experience in brand management, retail marketing and sales
• Communication and media – knowledge of media, communication and dissemination techniques and methods
• Customer and personal services – needs assessment, service quality standards and measuring customer satisfaction

Closing date for Applications: 13 March 2023.