Mid Brand Intelligence - HQ Bryanston at The South African Breweries (SAB)

Key roles and responsibilities:​

• Lead and coordinate reporting efforts across paid, earned, and owned channels to maximize digital performance for assigned brands. Serve as the brand’s reporting custodian, delivering integrated insights and actionable recommendations that drive measurable results.
• Ensure all tasks—weekly, monthly, campaign-based, or special research projects—are executed with precision and completed within agreed timelines, maintaining the highest standards of quality.
• Collaborate closely with Data Analysts to transform raw data into compelling insights and recommendations, aligning with brand strategy, current activities, and long-term strategic goals. Evaluate performance data with a sharp focus on target audiences, brand passion points, and performance objectives.
• Stay ahead of industry trends, platform updates, and emerging insights frameworks. Continuously evolve reporting templates and techniques to set new standards for data visualization, analysis, and presentation.
• Manage multiple projects simultaneously, consistently enhancing quality through innovative approaches, challenging the status quo, and exploring creative methods to present insights. Maintain accurate timesheets to ensure accountability and efficiency.
• Deliver insights and recommendations that transcend individual brands and drive performance improvements across both traditional and digital marketing channels.
• Interpret briefs with depth, delivering reports that not only meet objectives but address unstated brand partner needs, contributing to overarching KPIs with clarity and impact.
• Innovate with tools to uncover deeper insights, regularly refine queries and improve data syntax to enhance accuracy and relevance, ensuring high-value insights are surfaced consistently.
• Demonstrate a comprehensive understanding of the full 1-Year Plan, brand purpose, and Jobs to be Done for assigned brands, ensuring insights and recommendations are strategically aligned with brand goals.

​Core Competencies 

• Act as a pivotal voice in team and department-wide routines, consistently providing valuable, actionable input that aligns with session objectives and drives brand progress. Take ownership of insights adoption, ensuring they directly impact the Jobs to Be Done (JTBD) within the assigned 1-Year Plan and reflect evolving consumer needs.
• Foster seamless collaboration with team members through mutually beneficial ways of working. Integrate feedback with personal expertise to deliver compelling, insightful reports that exceed expectations and address brand goals effectively.
• Identify and address gaps in existing strategies, innovating on current plans and templates to optimise data visualisation, analysis, and presentation design. Stay ahead of industry trends to consistently enhance deliverables and processes.
• Leverage advanced problem-solving skills to analyse and interpret data from multiple perspectives, crafting tailored insights and recommendations that drive measurable change for assigned brands.
• Exhibit emotional intelligence and self-awareness in managing conflicts, reflecting on how actions impact others. Approach concerns constructively, fostering open communication and offering actionable solutions to enhance team dynamics.
• Build and maintain strong relationships with key brand stakeholders, positioning yourself as a go-to resource for strategic guidance and cross-department collaboration.
• •Understand and leverage your contributions to influence team engagement and morale. Actively participate in feedback loops, offering constructive input to propel team sentiment and collaboration forward.

Main Outputs 

• Timesheets completed weekly 
• Brand Dashboards 
• Evaluates reporting metrics against specific brand / campaign KPIs.
• Brand Performance Reports (weekly, monthly, Campaign, AARs and Quarterlies)
• Crisis Tracking and Reporting 
• Report collaboration with Consumer Intelligence 
• Ideation and brainstorms 

Minimum Requirements:

• Matric​
• (Higher Certificate/Diploma) or relevant tertiary qualifications / certifications ​
• 4+ years either insights analysis / strategy / research – key being the ability to interpret data and identify trends and insights ​
• Knowledge and experience using research and reporting tools to drive performance insights identification and understanding​
• Understanding of research techniques and frameworks with the ability to apply them in an agile environment​
• Ability to interpret and communicate data and research across the marketing department